So you know you’ve got to start embracing video marketing for real estate…but you’re letting your fear hold you back.
I talk to so many agents who tell me the exact same thing.
But intimidated or not, you *need* to start showing up on video if you want to grow your real estate business. In fact, Cisco estimates that video will drive 82% of all internet traffic this year, in 2022.
Marketing is all about capturing the attention of your ideal clients. And video content gets them hooked.
If you feel resistant or uncomfortable about using video for real estate, don’t take it as a sign that you’re not cut out for video marketing.
Instead, read on to learn about some tips and mindset shifts that helped me go from a scared, shy newbie to a video maven who’s 100% comfortable doing everything from IG stories, to live streams to video collabs and so much more.
Everyone Feels Like An Imposter
Here’s what you need to remember when you start to feel like an imposter:
We all felt that way at some point in time.
The other day, I thought back to the first live stream I ever did.
Oh boy…did I ever feel nervous!
The sweaty palms, the feeling that I might be sick, and the absolute dread were intense.
While you might now know me as someone who’s completely comfortable in front of the camera, that wasn’t always the case.
I got so nervous and uncomfortable about making videos, I’d actually go and record them on the roof of my building so nobody could see me. Not even my husband!
The whole reason I started reflecting back on my first live stream that day, was because I was actually going live in my friend Erica’s Facebook group, which has a massive audience.
And you know what?
I didn’t even think about it. I didn’t even bat an eye.
It was just another meeting on my calendar.
Looking back at my video marketing journey, I realized just how far I’ve come. So if you’re feeling major imposter syndrome as you try to embrace video content, know you’re not alone.
You absolutely can push past these fraud-like feelings and experience the incredible business wins video marketing provides.
Start Small
If you’re terrified of the idea of showing your face in any capacity, it’s probably not the best idea to jump straight into live video.
Instead, you want to gradually push past your comfort zone and start small.
For me, this looked like getting into the habit of doing short Instagram stories.
Every single morning before my workout, I’d do a quick face-to-camera story. In the beginning, my primary goal was just to get used to speaking to the camera.
After a while of doing daily Instagram stories, this soon led to me being able to record videos. Then it progressed into being able to record trainings. And fairly soon after that, I had built up the confidence to do live video.
Work on being 1% better than you were yesterday, and pretty soon you’ll find you’ve successfully mastered video for real estate!
Remember…Your Community Wants To Hear From You
When I talk to agents in The Listings Lab community, live video is the content type that scares them the most.
But here’s what you need to remember about live video:
The people tuning into your videos are your most engaged community members. They’re your loyal fans!
They’ve quite literally signed up to hear from you. Rather than thinking of these people as an audience there to judge you, think of them as friends. These are your people. Of everyone on the internet, the people listening to your lives are going to be the least judgmental.
When you begin to see video as a tool to create a deeper connection with your community and love on your people…everything begins to shift.
Stop Focusing on Yourself And Focus on Your People
We can have a tendency to get so caught up in our own insecurities. Our own fears.
We forget that this really isn’t about us. In fact, it has nothing to do with us, and everything to do with our community.
Creating videos is about being of service.
It’s about delivering value and nurturing your people.
If I didn’t:
Go live and share my knowledge
Hop on stories and share wisdom
Host video trainings so that agents get the info they need to grow
Then I’m not giving my people what they want, and what they ultimately need.
If I refused to show up out of my own fear of being judged, at the end of the day, I’d be acting from a selfish place.
While of course, embracing video for real estate will drive massive business growth, it’s always an act of service, first and foremost.
Practice, Practice, Practice
The next time you open up your phone to hit record, and instead you feel that gut-wrench in your stomach and close your camera app – I want you to remember:
It DOES get easier with practice.
Confidence comes with competence.
And if you’re not feeling confident, often it’s simply because you haven’t practiced enough.
Mastering video marketing for your real estate business is just like any other skill.
If you were learning basketball, you wouldn’t be competing in the NBA on day one.
So why are you expecting yourself to be a pro before you’ve even recorded your first video?
You’ve got to continually practice, show up and build your video marketing skills.
It’s easy to get caught up in perfectionism. But allow your video journey to be messy. Done is better than perfect!
Whenever we find ourselves holding back or procrastinating, it’s most likely perfectionism trying to rear its ugly head.
I challenge you to take one tiny action today to help you embrace video for marketing your real estate business.
Even if that just means recording a 1-minute video.
The whole idea is to get comfortable talking to the camera.
And the more you take these small steps, the easier it will become.
Pretty soon, video marketing will feel normal.
The more that you normalize it, the less resistance you’ll feel, the less fear you’ll experience, and the less you’ll hold yourself back.
Leave a comment on this post if these tips have encouraged you to start embracing video for real estate!
And if you want to dive deeper into marketing for your real estate business, be sure to download The Listings Lab Guide where we teach you the strategies to continuously fill your pipeline and scale to seven figures. Download it here.
