Are you feeling overwhelmed by all the different strategies and tactics in real estate? Struggling to figure out what to focus on to drive real change in your business?
Here’s the truth about building a successful real estate business: knowledge isn’t enough.
You can take all the courses, watch all the videos, and read all the books – but information alone won’t change your business. As I like to say, if your business doesn’t show it, you don’t know it. Real understanding comes through implementation and execution.
This is why I’m so excited to share Naomi’s story with you today. She’s one of our incredible members who stopped simply consuming information and started taking action.
Since implementing The Listings Lab methodology, she’s increased her GCI by $140,000 and volume by $4 million compared to last year – and she hasn’t even closed out the year.
Want to learn more about how she did it?
Keep reading to find out. 👇🏼
Where It All Started
Like many agents, Naomi started her real estate career with one goal: hustle hard and make as much money as possible. As a single mom and former executive assistant, she was focused purely on driving results through sheer determination and hard work.
But hard work and brute force can only get you so far…
Because of this, she found herself at an income plateau.
While friends and peers told her to look into coaching, every time she found a program online, their methods never resonated with her.
All of them seemed to focus on outdated tactics like forced ‘pop-by pies’, cold-calling, and door-knocking.
But when she found out that The Listings Lab instead focused on inbound marketing and social media strategies – she decided to take the leap.
Early Struggles and Breakthroughs
When Naomi first joined The Listings Lab, the program initially took a backseat.
Like many agents, she felt too busy with her current business to implement new strategies. However, this “too busy” mindset was exactly what was keeping her stuck.
Her first major hurdle was identifying her niche. Despite having a successful track record, she felt insecure about reaching out to people and positioning herself as an expert.
The second roadblock came with content creation itself. Naomi initially felt pressure to present a perfect image – perfect hair, perfect makeup, perfect everything. This perfectionism was paralyzing her ability to show up consistently and authentically online.
But through The Listings Lab framework, Naomi discovered that authenticity resonated far more than perfection. Once she embraced this truth, her business did a complete 180.
Ready to see exactly how Naomi made this transformation happen?
Here are some of the core action steps she took and the results she achieved.
Leveraging Community Facebook Groups
Naomi found massive success by focusing her energy on Facebook mom groups, building a strong presence among 30,000 potential clients.
This strategy led to her biggest sale of the year – a $3.7 million property from a client who found her through one of these groups.
By becoming a valuable contributor to these communities, she’s positioned herself as the go-to real estate expert.
Want to learn more about how to leverage other people’s audiences?
I cover this strategy in more depth in this blog post about how to grow your audience as a realtor.
Adapting a Give-First Mindset
Rather than constantly promoting herself in these groups, Naomi focuses on providing genuine value to the communities she’s a part of. She shares stories, offers helpful insights, and contributes to conversations.
And because of this, her audience trusts her.
Her name comes up naturally whenever anyone needs help.
She’s the exact opposite of the typical sales-focused agent who joins a group and does nothing but promote.
By being of service to her ideal demographic, she’s eliminated the need for old-school, sleazy marketing tactics – and created natural, organic opportunities for business growth.
Mastering Content That Connects
One of Naomi’s biggest lessons from the program was that authentic content consistently outperforms polished, corporate-style posts.
This was proven when she posted an impromptu video after dinner one evening. She filmed a quick video about making vegetable tempura in an attempt to culture her kids – only to have them beg for chicken nuggets instead. 😅
And this relatable parenting moment was her most popular post…getting over 1,000 views!
By following our program’s emphasis on authentic marketing, Naomi let go of her preconceptions about what “professional” content should look like. She realized that her audience wasn’t looking for another polished real estate agent in a blazer – they wanted someone real who understood their daily challenges.
Now, she creates content without worrying about perfect hair or makeup, or whether her dogs are barking in the background.
Her audience of parents loves her for her real-life moments – and they feel an even deeper connection with her because they can relate!
Creating A Strategic Social Profile
Part of the reason Naomi’s found so much success in Facebook groups is because she’s strategically optimized her Facebook personal profile.
Rather than use Facebook as a place to post recipes or political opinions, Naomi’s profile is a carefully curated page that leads new followers along the customer journey.
Everything, from her Facebook cover photo to the daily content she posts, has been carefully selected to turn curious observers into qualified clients.
When people find her in the mom groups, and click through to her profile, they find consistent, valuable content that builds trust and credibility.
This system means that by the time clients reach out to her, they’re already sold on working with her.
In fact, she’s finding that listing presentations are becoming a simple formality – clients have already chosen her based on the value she’s consistently provided online.
Want to learn more about how to turn your Facebook profile into a client magnet?
I cover it in this post 👉🏼 Facebook Page vs Profile: Which One Is Better For Real Estate Agents?
Clients Are Now Reaching Out to Her
Since implementing The Listings Lab methodology, Naomi has completely transformed her approach to lead generation.
Instead of spending hours cold calling or manually prospecting, she’s created a marketing system that brings qualified leads directly to her.
Her calendar is now filled with inbound appointments from clients who already know, like, and trust her before they’ve even met her.
This is especially life-changing for her as a single mom who only has five hours a day to dedicate to her business.
Her content does the heavy lifting for her, rather than her having to manually hustle for business.
Committing to One Strategy
One of the reasons Naomi was so successful at implementing The Listings Lab curriculum?
She fully committed to it.
Instead of mixing and matching different strategies or jumping between various coaching programs’ methods, she went all-in on our methodology. This focus allowed her to perfect one approach rather than being mediocre at many.
And the results speak for themselves.
Naomi is now running her own business, handling multi-million dollar deals, and has completely transformed her business while balancing life as a single mom.
She’s proof that you don’t need perfect circumstances or unlimited time to build a successful real estate business – you just need the right strategy and the courage to show up authentically.
Ready to stop chasing leads and start attracting high-end clients like Naomi did? Want to learn how to generate consistent inbound business?
Apply for The Listings Lab and discover how our proven framework can help you build a 7-figure real estate business without the constant hustle.
