Have you ever wondered how to stay motivated in real estate….month after month, year after year?
It’s one thing to craft a vision for your real estate business.
But waking up each day, and finding the will and the drive to execute so you can actually REACH that vision?
That’s where the real challenge comes in.
It’s easy to get caught up in the busyness of the day, only to hit 6 o’clock and find yourself with an uncompleted to-do list.
You might think to yourself, “I didn’t get HALF of the things done that I said I was going to!”
So why is it that you don’t do the things you know you need to do?
I can tell you right now – it’s not because you’re lazy or incapable.
Figuring out how to stay motivated as a real estate agent goes a lot deeper than basic time management hacks.
Instead, you need to dig deep into your mindset.
You need to rewire your brain for success and confront your limiting beliefs.
You need to release self-judgment and cultivate self-trust.
And you need to pair these mindset tools with systems and processes – so that you can rely on yourself to get stuff done, no matter what your internal state is on any given day.
Ready for a big dose of real estate agent motivation?
Keep reading for five strategies to stop spinning your wheels and start hitting your big, lofty goals.
Breaking Free From Patterns & Limiting Beliefs
Limiting beliefs are sneaky. You’re probably holding onto a whole bunch of them right now, and you don’t even realize it.
One of them that I hear time after time from real estate agents?
“Real estate is just unpredictable. It’s impossible to have consistency in this industry.”
Here’s why I think this belief is so common among agents.
I see a ton of people who start out super motivated in real estate. They’re hustling away, doing all of the things, and giving it their all.
And using this type of approach, they’re able to achieve moderate success.
They hustle their way to six figures, but then can’t figure out how they got there.
To them, it feels like a fluke, or even sheer luck.
They had no path or system they were following…
So they tell themselves they won’t be able to repeat their success.
Success starts to feel like something that just ‘happens’, rather than something you can confidently create.
This keeps people stuck, feeling like they’ll never be able to create predictability for themselves.
So now, you’ve got a whole group of agents who are moderately successful, but on the brink of burnout, feeling like they’ll never get to the next level – because they’re holding on to limiting beliefs like “real estate is unpredictable!” or, “I’ll never have consistency”.
But there’s a whole other group of agents who are charging forward – but not necessarily in the right direction.
While the first group is frozen, unable to move forward, the second group is doubling down on the actions that got them to six figures.
But here’s the thing: what got you here won’t get you there.
While cold-calling and manual prospecting may have got you to six figures, it will never get you to seven.
An entire shift from manual to automated, from chaotic to systematized, from chasing to attraction needs to be made.
However, when your identity as a hustler is so deeply ingrained, changing your patterns can feel almost physically impossible.
After years of operating a certain way, we create a whole identity, persona, and ego around those actions. And once we get attached to that and it becomes who we are, it’s even harder to let go of – because it feels like the death of the ego.
For example, I told myself for YEARS that I was a “lone wolf”. I prided myself on the fact that I was that capable, independent, “get it done” person. I clung to the belief that if I wanted something done right, I had to do it myself.
When I first embraced a team model, I experienced massive amounts of resistance around delegating. I’d try to meddle in the process or make myself involved when I didn’t actually need to be.
I had to consciously detach myself from the identity of the “doer” in my business – and my ego had a freakout about it.
If you find yourself struggling to get yourself to the next level, ask yourself:
Is there something deeper going on here? What actions am I resisting, and why? Are there any outdated identities or limiting beliefs I need to release in order to leap to the next level of success?
You can even journal on these questions for deeper self-reflection!
Releasing Self-Judgment
If you’re a real estate agent who’s struggling to stay motivated, you might be judging yourself harshly.
Achieving our goals feels good.
So when we constantly feel like we’re disappointing ourselves by not getting to where we want to go…it can take a toll on our self-confidence.
A lot of real estate agents are high achievers.
If you’re reading this, I’m willing to bet you’re someone who puts a lot of pressure on yourself.
You might even be a little bit of a perfectionist.
You need to remember that Rome wasn’t built in a day.
You’re not going to achieve your goals overnight. And even if you’re not moving as fast as you’d like, slow progress is still progress.
Instead of dwelling on the fact that you’re not where you want to be, work with what you have to continue moving forward.
You might even consider exploring real estate mentorship programs to get support along your journey to hitting that mult-six or even seven-figure milestone.
Recognize The Underlying Reasons For Procrastination
Often, procrastination in our real estate business stems from deep-rooted fears.
These fears are usually formed during childhood, between the ages of zero and eight, when our brains are primarily in theta state, absorbing information about the world and identifying potential dangers.
These perceived threats (even if they aren’t truly dangerous) get cemented into our belief system and can persist into adulthood.
Our comfort zones are created around these fears to protect us.
So when we try to break out of our comfort zone to try something new, we often feel deeply threatened – and avoid the task altogether.
The key here is repeated exposure.
For example, the first time I recorded and published a video online, I felt absolutely terrified. I remember after I finally hit “post” thinking to myself, “Wow…I didn’t die.”
While this might sound dramatic, pushing past our deep-rooted fears can trigger a physical reaction. We might have sweaty palms, and a racing heartbeat as if we’re facing a real threat to our safety.
If that happens, take a deep breath and remind yourself that you’re safe. The more you push yourself, the more you’ll surprise yourself with just how much you’re capable of.
Straying outside of this zone can feel threatening and can trigger physical or mental reactions. This is why trying something new, like an unfamiliar marketing tactic, can feel so difficult the first time. But with repeated exposure, these new experiences become part of our comfort zone, expanding the realm of what’s possible for us.
Chunking Down Big Goals Into Small Steps
When you’re trying to figure out how to stay motivated in real estate, here’s what you need to remember:
The smaller the better.
It’s no different than fitness.
Every January, people try to go HARD with their fitness goals.
They say they’ll go to the gym 5x/week for two hours.
You might have the best intentions, but sure enough, life gets busy.
And all of a sudden, your commitment feels far too large to keep. You have this nagging sense that you’re not able to keep up, and so you throw in the towel.
But what if we approached goal setting differently?
Instead of biting off more than you can chew, break your goal down into the smallest action possible.
If going to the gym for an hour seems overwhelming, tell yourself your ONLY goal is to put your gym clothes and running shoes on and drive to the gym.
That’s what I commit to. And you want to know what happens?
Once I’ve driven myself to the gym, I can usually motivate myself to workout for at least
45 minutes, because I’m there anyway. Starting is always the hardest part.
The same thing goes for your real estate goals.
People always tell me they want to post more real estate videos on social media.
But they don’t actually know HOW to make a real estate video.
There’s a whole process that goes into making videos.
You don’t just hit record and post.
So rather than saying you’re going to film 5 videos a week, break down your goal.
Tell yourself you’ll choose your filming location on Monday.
You’ll work on what you want to say on Tuesday.
You shoot your content on Wednesday.
You edit on Thursday.
And you schedule your videos for the next week on Friday.
That’s a much more realistic schedule because you’ve broken down big, overwhelming goals into manageable chunks.
Don’t make things more difficult than they need to be.
Pairing Mindset & Strategy
Here’s the thing about staying motivated in real estate…
You’re going to have days where you’re SUPER motivated to hit your goals.
And you’re going to have days where you’re motivation is severely lacking.
You simply can’t rely on motivation to get you to where you want to go.
No person is 100% motivated every single day.
The key to hitting our goals is to pair mindset work with systems, strategy, and routine.
You can’t spend all your time mindset journaling and visualizing your goals.
You HAVE to pair mindset work with action.
Putting operational systems in place is key for those days when our mindset is lacking.
But without the mindset piece, it doesn’t matter – you can try every strategy in the book, and it will always fall flat.
Think of a car driving through thick mud spinning its wheels.
It’s trying to get out of the mud, but it just keeps digging itself deeper into the mud. Even when you try to steer towards something new, you might find yourself right back where you started, stuck in the mud.
And that’s where we get with our patterns and our mindset. We’ve dug ourselves down so deep that even if we hear something logical that we know we should do and we try to steer towards it, we can’t.
Instead, we actually need to get OUT of the car and dig ourselves out, and steer ourselves into a new direction.
We need to enact change at both the subconscious AND the conscious level. We can’t choose between strategy or mindset. We need to leverage both to see the forest behind the trees.
As you journey through these mindset shifts, it’s important to remember that motivation is not a destination, but a continuum. It’s normal to have of ups and downs, sharp turns, and occasional setbacks. In these moments, come back to these strategies and remember – the goal isn’t perfection, but to build a resilient mindset that keeps you going no matter the hurdles.
How To Stay Motivated In Real Estate – The Power Of A Supportive Community
If you’re struggling to stay motivated in real estate, a supportive community can help.
A group of ambitious agents just like you and expert coaches in areas like mindset to marketing, systems, strategy, and more.
This is the kind of community I looked for when I was building my 7-figure real estate business, but couldn’t find for the life of me.
And it’s why I created The Listings Lab.
In The Listings Lab, we’re not just giving you a roadmap. We’re committed to standing by your side, coaching you through the highs and lows, and celebrating every win with you. Not only will you get access to our proprietary system, but you’ll receive weekly group coaching calls and get access to our private members-only community to help you share your progress, get support and stay on track.
Curious about how The Listings Lab can support your growth? Our team would love to chat and learn more about where you’re at – and how we can help you get to where you want to be.
Learn more and apply here to book a call with our team.
