Imagine if you could triple your real estate business in just one year?
Or invest in mentorship and achieve a 57x ROI?!
Well, one of our members from The Listings Lab did exactly that.
Today, I want you to meet Erin Brotherman.
In today’s blog post, I’m diving into her top lessons and takeaways since joining the program so you can learn from – and replicate – her success.
Ready to learn how Erin did it?
Keep reading to find out. 👇🏼
Erin’s Journey: From Corporate To Real Estate
Erin’s path in real estate isn’t your typical one, which makes it even more special. She had a stint in real estate in her twenties, then spent a decade in corporate America before circling back to real estate in her forties.
But despite Erin working in marketing for a corporate tech company, she was still struggling to market her real estate business.
Instead, she was relying on her brokerage to get leads for her. Which means she was splitting her commissions and losing out on nearly 50% of her earnings.
She knew there had to be a better way.
If she could learn how to sign her own clients, Erin realized she could make more money working fewer hours.
The Turning Point: Discovering The Listings Lab
It was then that Erin stumbled upon The Listings Lab through a podcast I was on, and something clicked. She did her homework, read through all of our member success stories, and decided to take the plunge.
And that decision was the start of a whole new chapter in Erin’s business.
Here are some of her biggest takeaways and things she implemented in The Listings Lab to triple her business in just one year. 👇🏼
She Cultivated An Investor’s Mindset
One of the things I love about Erin’s story is that she’s an action-taker. Some people hum and haw about whether or not to invest – but Erin made a decision right away.
From the start, she’d always seen the importance of investing in herself and her business.
Instead of seeing all of her commissions as personal income, she viewed them as business revenue. She properly separated business and personal income (and even opened a separate account exclusively for reinvesting in her business!).
By seeing herself as an entrepreneur rather than an agent, Erin laid the groundwork for her transformation.
READ: 10x Thinking For Agents: How To 10x Your Mindset To 10x Your Growth
She Dug Deep Into Her Clients’ Pain Points
After getting divorced at 31, Erin found herself struggling in the dating world.
She kept choosing the wrong people and realized she needed to learn how to date well. That’s when she started following relationship experts on podcasts and Instagram.
These experts were showing up in a way that resonated with Erin – they understood her pain points, her frustrations, and where she wanted to be. They offered a clear process to get from point A to point B.
And because of that, Erin had an “aha” moment. She realized she wanted to show up in real estate just like the relationship experts:
- Tapping into her clients’ psychology and pain points
- Understanding their needs
- And guiding them through the process with clarity
Consuming their content had driven her to invest in their solutions.
And if she could effectively tap into her clients’ emotions and motivations in the same way, She knew they’d be more likely to trust her and invest in her real estate expertise.
With this eagerness to learn more about buyer psychology, Erin committed fully to the program. She diligently showed up to the calls and implemented what she learned in The Listings Lab.
She realized it’s not just about asking, “So, why do you want to move?”
It’s about digging deeper. It’s about understanding the emotional drivers behind a decision.
Are they upsizing because they’re tripping over toys and fighting for bathroom time every morning? Are they downsizing because their empty nest feels too big and lonely?
These are the real reasons people move, and when you tap into that, you become more than just an agent. You become the expert they trust to guide them through one of life’s biggest transitions.
She Said Goodbye To Icky Tactics
One thing that Erin loved and fully embraced in The Listings Lab was the shift away from old-school, uncomfortable marketing tactics. She’d always felt resistance towards things like cold calling or forced check-ins with past clients. They always left her feeling icky.
In The Listings Lab, she learned a new approach. She began to nurture her sphere of influence through social media and valuable content.
And you know what? People took notice.
Ideal clients were watching her content, connecting with her message, and when they were ready to make a move, guess who they called? You guessed it – Erin.
Erin truly resonated with our approach which allowed her to show up authentically and connect with her dream clients.
She no longer felt fake, and because of that, she was much more consistent with her marketing.
Her content actually helped people, whether they were ready to buy or sell or not. She became a valuable resource, not just another agent spamming people’s feeds with “Just Listed, Just Sold” posts.
She Leaned Into Her Unfair Advantage
One reason people often hesitate to invest in coaching programs is the fear of becoming something they’re not. They’re tired of cookie-cutter advice and tactics.
That’s where The Listings Lab stands out. We have a proven system, but our blueprint results in a uniquely different business for everyone.
The Listings Lab helped Erin lean into her strengths, finding a way to make real estate work for her personality and lifestyle. This is what we call your “unfair advantage” – the unique combination of skills, experiences, and traits that make you, well, you.
For Erin, it was her ability to build genuine relationships and her passion for helping people. With our strategies and support, she learned how to effectively leverage these strengths in her marketing and client interactions. The result? It paid off big time.
Our program isn’t about transforming you into someone else. It’s about amplifying who you already are and using that to create a thriving real estate business.
READ: How To Craft a Real Estate Value Proposition That Secures Listings
The Results
But here’s the real kicker: Erin’s investment in The Listings Lab paid off big time.
She tripled her business in a year.
Let that sink in for a second. Tripled.
And she saw a 57 times ROI on her investment in the first year alone. Now, you might be thinking, “Sure, but that was probably just a one-time thing, right?” Wrong. Erin’s on track to beat her 2023 numbers in 2024.
It hasn’t been a cakewalk – she’s had to work for it. But the point is, her success isn’t a fluke. It’s sustainable growth.
Success Beyond The Numbers
But here’s what I love most about Erin’s story.
Her wins are about so much more than just the numbers.
Throughout her time in The Listings Lab, Erin’s redefined what success in real estate means to her.
While the monetary achievements are nice, Erin’s most grateful for the fact that’s she’s been able to build a business that feels GOOD from the inside out.
Being true to herself, feeling good about what she does every day, and making time for her interests and hobbies outside of real estate? Those are her markers of success.
She feels like she’s playing in her business instead of grinding away at it.
This is huge.
I mean, how many of us got into real estate dreaming of freedom and flexibility, only to find ourselves chained to our phones 24/7?
Erin’s story shows it doesn’t have to be that way. You can build a successful business AND still have a life.
Key Takeaways From Erin’s Journey
So, what can we learn from Erin’s journey? A few key things:
- Invest in your business like it’s a real business (because it is).
- Get to know your clients’ pain points like the back of your hand.
- Ditch the tactics that make you feel icky and focus on providing real value.
- Don’t just acquire knowledge – put it into action.
- Define success on your own terms.
- Embrace authentic marketing that feels good to you.
Are You Ready to Write Your Own Success Story?
Erin’s story shows that you can build a thriving real estate business without sacrificing your authenticity or work-life balance. It’s not about hustling 24/7 or becoming someone you’re not. It’s about finding a way to do real estate that feels right for you.
As Erin says, “For once, I don’t feel gross about marketing my business. I feel great about it.”
And isn’t that what we’re all after? Feeling great about what we do, making a good living, and actually enjoying our day-to-day? That’s the real dream. And with the right approach, it’s totally achievable.
So, what’s your next move? Are you ready to transform your real estate business like Erin did? The opportunity is there if you’re willing to seize it.
If Erin’s story resonates with you…
If you’re tired of the old-school tactics that leave you feeling icky…
If you’re ready to build a business that aligns with who you are…
Then it might be time to take the next step.
Book a call with our team to see if The Listings Lab is right for you.
We’ll talk about where you are now, where you want to be, and how we can help you get there. No pressure, no hard sell. Just an honest conversation about whether our program might help you achieve the same kind of breakthrough that Erin did in her business.
Apply here to book your free call or check out more of our member success stories here.
