Are you on the fast track to realtor burnout?
If you find yourself:
- Working long hours
- No longer having time for the hobbies and passions you used to enjoy
- Constantly prioritizing work over your relationship, friends, and family
- And maybe even feeling like you’re falling out of love with real estate…
Then you very well might be.
I know, because back when I scaled my first real estate business to seven figures, I completely burned myself out.
I tried to build a million-dollar real estate business on my own.
And let me tell you…
It was not pretty.
I was completely drained and exhausted. I even ended up on medication due to my stress levels and anxiety.
That experience led me to prioritize sustainability in business going forward. Because getting to the million-dollar mark means NOTHING if you’re too burned out to even enjoy it.
Unfortunately, there are way too many agents hiding behind being “booked and busy” to even realize they’re headed straight down a one-way road to realtor burnout.
Here’s what you need to remember…
If you want to build a profitable real estate business, YOU are your greatest asset.
You’ll never be successful scaling a real estate business if you work yourself to exhaustion and fail to protect yourself from burnout.
So without further ado, here are six tips to help you regain your time and avoid realtor burnout so you can scale to success.
Stop the glorification of the hustle
How many times have you taken pride in the fact that you’re busy?
That you have a full calendar?
That nearly all of your time is occupied by your clients?
We’re SO used to seeing busy as a badge of honor. But what if I told you that being busy was actually being lazy?
You might feel shocked to hear me say that, but it’s true!
When you constantly use being busy as a crutch to avoid doing the real work of:
- Setting up systems and automation
- Building a real estate team
- Learning how to manage, delegate and LEAD said team
You’re avoiding the work needed to TRULY grow your business.
You’re not just “busy”.
You’re unprepared. You’re controlling. And you’re unwilling to accept support.
Which together, will have you on the fast track to realtor burnout.
Once you can finally stop glorifying your packed schedule, and instead commit to creating space and freedom, you’ll be able to create the big, automated business you deserve!
Get Support To Accelerate Your Success
One of the FASTEST ways to lose passion for your real estate business is to buy into the false belief that you have to do it all on your own.
Successful business owners pay to collapse time.
They recognize that no matter what they’re looking to achieve, there’s someone who’s walked the exact path before them – and they have a map of the route they took.
The power of mentorship is exactly why I created The Listings Lab.
There is no better investment than having coaches, mentors, and teachers in your life that can help you shorten the path to success.
Imagine not having to struggle with something for five years, and instead be able to minimize that journey into just six months?
While sure, you might be able to figure it out on your own, you’ll save so many hours along with the stress and headache required to get the results without support.
So why not invest in people who can help you get there faster AND with more peace of mind?
Overcome Your Hiring Mindset Blocks
Not only is it incredibly important to get support in the form of coaching and mentorship, but if you want to avoid realtor burnout…you *must* put in the work to build your real estate team.
Because here’s what you need to know about growing a team…
The amount of success that you experience in business is directly correlated to how willing you are to accept support.
Go back and read that sentence again, because it’s THAT important.
I talk to so many agents that have resistance around hiring a team.
They’ll say things like:
“I tried that before and it didn’t work for me”
“I’m just not meant to lead a team”
“I already tried to scale my business with a team but I’m not cut out for it”
But just because you tried something once and it didn’t work doesn’t mean you should never try it again!
The reality is, every entrepreneur has made mistakes with hiring. I’m willing to bet every single business owner could tell you about a time they made a wrong hire and it didn’t work out.
But imagine if every single entrepreneur out there let a bad hire get in the way of scaling their business? We wouldn’t have some of the most successful companies in the world if their CEOs had thought that way.
Think about it like this.
We’ve all gone out and had a bad meal at a restaurant at some point or another, right?
But when that happens, we don’t swear off going to restaurants for the rest of our lives, do we?
So why on earth would we do the same thing when it comes to growing our teams?
If you’ve ever hired someone who’s made you feel unsupported, I want you to know…
There are incredible people out there who would add amazing value to your team.
People who you can count on, who do good work, and would give your business their all.
Just because that wasn’t your experience in the past doesn’t mean it can’t be your experience in the future.
Become The Visionary of Your Business
For a quick moment, I want to come back to the idea that being busy is actually being lazy.
When you glorify the hustle, you’re actually stepping further and further away from your role as CEO…and closer and closer to being a burnt-out real estate zombie.
If you’re responsible for every single mundane task in your business, then how can you possibly show up as the visionary?
Michael E. Gerber covered this concept in his book, The E-Myth Revisited. While it’s not specifically related to real estate businesses, I highly recommend it to ALL agents looking to scale their business.
And although he originally published the book back in 1986, the principles in it are still ones that remain relevant to this day.
Essentially, the E-Myth states that there are different roles that need to be filled within any type of business.
You have:
- The Entrepreneur (AKA the CEO/Visionary)
- The Manager (the person who oversees the day-to-day)
- The Technician (the implementor or the doer)
What Gerber explains is that the reason so many small businesses struggle is because they’re trying to fill all three seats within their business.
When you stretch yourself too thin and try to do every role yourself, not only will you be severely limiting your growth and impact – but you’ll also find yourself headed straight towards realtor burnout.
The reality is if you’re reading this and you KNOW deep down that you’re the bottleneck of your business…
…then you’re probably not treating your business like a real business.
If you ever want to step into your CEO shoes, to truly become the visionary, you need to allow yourself to let go of being the manager and the implementer.
Create Scalable Marketing Systems
I want to ask you a question…
How burnout-proof are your systems?
If you’re scratching your head, wondering “huh?” – then allow me to explain.
SO many of the conventional strategies and systems taught to agents are not scalable.
It’s entirely focused on cultivating relationships with people on an individual level.
- Making phone calls
- Sending emails
- Organizing a lunch with a potential lead
Essentially, relationship-building activities.
But what I teach, on the other hand, is 1-many.
The reason why is because, unlike 1-1 marketing, 1-many marketing is scalable.
You want to make your marketing as efficient and as leveraged as possible.
Ask yourself:
How can you do something and get 500 results instead of 1 result with relatively the same amount of time, energy, and effort?
How can you be more efficient and less busy?
How can you delegate and leverage?
How can you implement systems and strategies that will give you more freedom, more income potential, and more impact?
Because when you start asking yourself questions like this, everything shifts.
Recognize the current limitations on your marketing efforts, and take the time to set up systems that will help you scale and avoid realtor burnout.
Reconnect With Your Why
Often, I ask members in The Listings Lab why they got into real estate in the first place.
And without a doubt, the most common answer I get is for the freedom.
- We want financial freedom – to have unlimited earning potential
- We want time, freedom, and flexibility – to work when we want on our own schedule
- And we want the freedom to create a bigger impact and feel like the work we’re doing is making a REAL difference in people’s lives
But what ends up happening is people severely limit their ability for freedom in all three areas.
They’re so busy micromanaging, controlling their team, and feeling like no one will ever be able to do it like them.
They’ve bought into false beliefs that are preventing them from scaling their real estate business.
So while people start out with all of these intentions around freedom, they gradually lose sight of their why.
And they end up with a business that looks TOTALLY different than what they’d originally envisioned for themselves.
This is why it’s so important that we shift our perspective around being busy and realize that being super busy isn’t necessarily a good thing.
Having a busy team *can* be a good thing. But even in that case, you have to be careful not to burn your team out, either.
Nobody – and I mean, NOBODY – wants a team of burnt-out agents working under them.
If you’re reading this right now, and you’re working ten-hour days…
I want better for you.
I want better for your family.
I want better for your business, and for your life.
The truth is, you can have a highly-leveraged seven-figure business while only working four or five hours a day,
You can even take a month off! And no…not a “vacation” where you’re chained to your phone or laptop.
If you want to, you CAN do all of those things that translate into real freedom.
But you must get over the idea that “busy = good” and stop glorifying the hustle.
Are you ready?
If you’re ready to create a scalable business that gives you back your time AND allows you to break past your current production, apply to join us in The Listings Lab.
