Jess Lenouvel

Do you feel stuck in your real estate business? It’s easy to blame it on external factors, thinking “I just don’t have the right strategies!” or “Things in my market are down!”. But what if the reason you’ve hit a plateau is something else entirely?

Yep, I’m talking about your mindset.

Here’s what you need to remember…👇🏼

Inner shifts drive outer growth. What’s happening inside often manifests on the outside.

So if you want to create external results in your real estate business – more money, more clients, a growing team – the first place you want to start is your beliefs. 

Our beliefs shape actions, and our actions drive results. If core beliefs conflict with ambitious goals, you’ll stall in neutral. The way forward? Rewrite self-doubts into empowering narratives that align with your big, audacious goals. 

Understanding Limiting Beliefs

In its simplest form, a limiting belief is a state of mind, conviction, or belief that you think to be true, but it actually limits you in some way. These beliefs are sneaky – they’re often subconscious and can dictate our actions and reactions without us even realizing it.

In real estate, these limiting beliefs can be particularly insidious. They might sound like, “I’m not good enough to handle luxury listings,” or “I can’t compete with the top agents in my area.” 

Maybe it’s even a belief that you’re not tech-savvy enough to leverage digital marketing to get leads, or that you need to work 24/7 to be successful.

These beliefs aren’t just negative thoughts, they’re deeply ingrained patterns that sabotage our growth. Understanding them is the first step to dismantling their power over us. 

Where Do Limiting Beliefs Come From?

Many of our limiting beliefs are rooted in our childhood. Our upbringing and the environment we grew up in heavily influence our belief systems as adults. 

For example, a child in a family stressed about money might grow up hearing things like “Money doesn’t grow on trees!”. As a result, when they’re an adult, they may be fearful of spending money and investing in their business, as they feel like money is a scarce, finite resource. 

Another child might grow up in a well-off family, but their parent is always busy with work and barely spends any time with them. As an adult, they may start to equate increasing their income with having less time to spend with their kids. Because of this subconscious belief, they might be hesitant to grow their business and their bottom line, feeling like their relationships with their kids will suffer. In reality, growing your business and making more money allows you the freedom to spend MORE time with your kids, but they’re viewing the world through the lens of their childhood.

Family dynamics also play a crucial role. The early attitudes we were exposed to about risk, failure, and success greatly influence our business decisions today. And societal norms, like the stereotype that “wealthy people are greedy or evil,” can subconsciously deter us from pursuing higher-income clients or scaling our business, for fear of judgment from others.

How Your Limiting Beliefs Are Sabotaging Your Real Estate Business

There are so many ways that undetected limiting beliefs can rear their ugly head in your business. Let’s explore a couple of ways they could unconsciously be sabotaging your efforts to get to the next level.

Say, for example, you have a potential client reach out to you on social media. You get super excited and agree to work with them! However, this client then demands that you cut your commission by 50%, threatening to take their business elsewhere if you don’t comply. 

If you have a scarcity mindset, possibly stemming from a childhood belief that “not having money makes you inadequate,” you’ll probably agree to this cut.

Why? Because deep down, you might feel that any income is better than none, even if it means devaluing your service. This decision doesn’t align with your goals – but that old narrative of scarcity, and the fear of being ‘less than’ without money ends up dictating your decision.

Another way this shows up is resistance to video marketing for real estate, even though you know it has the power to grow your business. 

You know it’s essential, yet there’s a hesitation. It’s not just about finding the right words or the perfect angle. It’s deeper.

It’s about the fear of being seen and judged, the anxiety of not being ‘good enough’ compared to others. This might manifest as spending hours worrying about finding the ‘right’ editing app or constantly revising your script. But at the core, these are just forms of procrastination and avoidance so you don’t have to deal with your fear of being seen.

READ MORE: How Karyn Got Over Her Visibility Fears & Built A Powerful Online Presence

If you’ve been reading this and have a sneaking suspicion that limiting beliefs might be messing with your growth, here’s what you can do to turn things around. 👇🏼

Building Awareness: Your First Step Towards Change

Awareness is key. You can’t change what you aren’t aware of. About 90% of our decisions are made on autopilot, based on our past experiences and deep-rooted beliefs.

This might be efficient for our brain, but it’s often not aligned with our goals for success and growth in real estate. To break free from this cycle, start by developing an ‘awareness muscle.’ It’s about catching yourself when you’re about to make a decision based on fear or outdated beliefs.

For instance, consider the moment when you’re tempted to lower your commission out of fear of losing a client. By recognizing that fear is driving this decision, you create awareness. Or, when you’re putting off creating a marketing video, understand it’s not about the lack of technical skills but the fear of being judged or not being perfect.

Rewiring Your Mindset For Success: Transforming Awareness into Action

Reprogramming your mindset is a detailed, deliberate process. It’s not a quick fix. Just like forming a new habit, transforming limiting beliefs into empowering ones can take anywhere from 21 to 90 days. Though it might seem like a significant commitment, it’s relatively short when you consider the impact it can have on your real estate business. 

This process involves identifying your limiting belief, questioning its truth, and consciously choosing a new, empowering belief.

For instance, shift from “I need to reduce my commission to keep clients” to “My expertise and service are worth full compensation.” Or change “I’m not cut out for video marketing” to “I don’t have to be perfect, I just have to be my genuine self to attract clients online”.

Transforming your limiting beliefs is a journey that requires patience and self-compassion. Remember, change doesn’t happen overnight. It’s a process of taking incremental steps, and sometimes feels like you’re moving two steps forward and one step back. But with consistent effort and commitment, you can shift these deep-rooted habits and beliefs.

Be gentle with yourself as you navigate the process of rewiring your beliefs. Growth in your real estate business isn’t always linear, and it’s okay to face setbacks as you learn and evolve.

The key is to stay focused on your goals, trust the process, and consistently reflect inward, allowing your internal growth to shape the external reality of your real estate business.

If you’re ready to break free from the limiting narratives holding you back and scale your business beyond your wildest dreams, The Listings Lab is your next step. 

With tailored support on everything from mindset to systems and marketing, you’ll have everything you need to build a profitable, 7-figure business – no hustle required.

Say goodbye to outdated, inauthentic tactics and hello to a world of strategies that help you seamlessly turn strangers into clients while being radically yourself. 

Book a call HERE with our team to see how we can help you scale your business from 6 to 7 figures so you can make 2024 your best year yet. 

If you feel stuck at a certain income level in your real estate business year after year, it likely means you need an entirely new framework to break through to the next level. As I always say, “What got you here, won’t get you there!”

Exponential growth requires exponential thinking. In this post, I’ll share my formula for 10x thinking so you can completely transform your mindset and accelerate your income.

The 10x Framework

If you want to 10x your business, the key is to continuously increase the quality and decrease the quantity of everything you do. Counterintuitively, in order to go ten times bigger, you actually have to do fewer things.

It’s about defining and choosing your own minimum standards, then progressively raising them over time. I like to use bank accounts to illustrate this idea.

Everyone has a number that when you hit it, you feel safe financially. And on the other side of the coin, everyone also has a panic number that motivates you to hustle until you surpass it.

For example, let’s say your average monthly income is $10k. When you hit those $12k months, you feel safe. But when your monthly balance drops to $8k, you scramble to get more business.

No matter your success level, you ride this rollercoaster between two financial milestone numbers. Your goal is to raise both thresholds over time, so your new normal involves bigger projects and income.

There are five big shifts for activating 10x thinking in your business:

1. Think Exponentially

10xing your business is a completely different ballgame than doubling your business.

Recently, I did an exercise with a friend where we wrote out ideas to solve a business challenge.

Our goal was to approach a specific challenge in our business from different angles.

We got out our post-it notes, sat down, and thought about how we would solve the problem if we wanted to double our business revenue over the next 12 months.

We wrote down dozens of potential solutions and ideas.

We then asked ourselves the question, “What would the solution look like if we wanted to 10x our business revenue over the next year?” 

Suddenly, the answer was crystal clear. The 2x ideas were small tweaks and manual tactics. But when forced to come up with  10x ideas, we both arrived at only one solution: completely changing the fundamental business model.

10x thinking will allow you to arrive at solutions you’d never even consider, ones that force you out of your current mode of thinking.

Thinking exponentially unlocks a whole other level. 

2. Preparing for 10X Growth

A crucial aspect of 10X thinking is preparing ourselves and our businesses for the growth we desire. It’s not enough to wish for a hundred new deals if, in reality, you can only handle ten.

Do you have the necessary infrastructure and delivery mechanisms in place to support your goals? If not, it’s time to start building.

3. Embrace the Uncompetitive Space

In the real estate industry, everyone competes at the same level, trying to run faster on the same hamster wheel. But there’s far less competition when you set radically bigger goals than your peers.

Detach from the middle-of-the-pack mentality to enter the wide-open possibilities of the top.

If you aim for 10x while others shoot for 10% growth, you will stand out against the competition.

4. Ruthlessly Eliminate Task Switching

Non-stop task switching annihilates productivity. 

Batch your tasks, limit distractions, and obsessively prioritize your most important money-making projects. Checking your email 100 times kills 10x growth, while deep focus fuels it.

The best part? Achieving a 10x income doesn’t require you to be 10x better at everything. You just need to be 10-20% better in your unique zone of genius. 

5. Ask 10x Questions

One of the best ways to start activating 10x thinking is through the power of 10x questions.

For example:  “What would need to happen to 10x my best year’s GCI?”

 Train your brain to start thinking 10x by asking bold questions:

• Which niche or market segment could I master and charge a 10% commission?
• What if I flipped 100 homes a year through a renovation team?
  
• How could I sell $500 million in commercial real estate?
  

These “impossible” questions unlock a new level of creativity, possibility, and vision.

To end this post, here’s a simple exercise you can do to accelerate your 10x growth.

Write yourself a dream cheque for 10x your best year ever OR your highest commission. Place it somewhere visible, even as your phone’s lock screen. (If you don’t have a checkbook, pretend you’re sending yourself a bank transfer of that number and take a screenshot!). 

Use this wild goal as a guide for your daily decisions and habits. Review it constantly as a reminder of the exponential success you’re creating, no matter how improbable it seems in the present moment. 

Your capacity for greatness is far higher than you realize. Past income milestones once seemed impossible too. The sole barrier between present reality and 10xing your business is your own limiting beliefs.

Remember …you have permission to think exponentially bigger.

It’s time to define and systematically raise your minimum standards across the board.

So write down that audacious number, choose the 20% income-producing activities you’ll focus on to fuel your growth, and then detach from scarcity to create your 7-figure real estate business.

Now you understand the core principles of 10x thinking. But growth happens through action, not theory.

The Listings Lab provides the perfect environment to activate 10x growth as a real estate agent. Within our flagship program, you’ll receive:

🔥 A proven framework for predictably generating highly qualified inbound leads. This fuels exponential growth without hustling or sacrificing freedom.

🔥 Permission and support to think exponentially bigger. Surround yourself with other ambitious agents who normalize  10x thinking.

🔥 Tailored mentorship for putting 10x concepts like dominating your niche and creating relationships at scale into practice. 

The Listings Lab is the easiest way to scale your business to seven figures without the hustle or old-school salesy tactics. Implementing these concepts with our mentors at your side maximizes speed, accountability, and results.

Ready to 10x your real estate business?

Apply today to book a call with our team to see how we can help! 

Want to know the real secret to exponential business growth?

It’s not working harder. It’s not fancy tactics. It’s not even luck or good timing.

The real key is your mindset.

I know that sounds a little woo-woo. But stay with me. Your beliefs, assumptions, and inner workings shape your reality.

I’ve seen it over and over again – two agents with the same strategies and opportunities. One crushes it because of their mindset. The other struggles because of the stories they tell themselves.

Why is Mindset So Important In Real Estate?

Mindset is so much more than just thinking positive thoughts and listening to inspirational podcasts.

Your mindset affects everything. It shapes your vision, determines your results in business, and even affects the quality of your relationships. 

The way I see it, success is the total sum of all your beliefs – the result of all the small decisions you took along the way, stacked up to guide you toward your goals. 

Your mindset determines the difference between stagnation and exponential growth. Between overwhelm and fulfillment. Between burnout and freedom.

In this post, I’ll be going over some of the limiting mindsets that could be holding you back.

4 Outdated Beliefs You Need To Ditch To Level-Up Your Mindset In Real Estate

We’ve all been conditioned with limiting beliefs about what it takes to succeed in real estate. It’s time to expose the disempowering lies you’ve been sold. In this post, I’ll be going over some mindset myths that are sabotaging your potential so you can become the leader you’re meant to be. 

Outdated Belief #1: Success = Suffering 

Hard work, immense suffering, and sacrifice are just the price to pay for being successful in real estate, right?

Wrong.

I’m not saying that there won’t be challenges or stressful periods. But when this stress becomes continuous with no end in sight, that’s when it turns into burnout. 

The belief that you need to live, eat, and breathe work or you’ll never “win” is a mindset that runs rampant in real estate.

Even Gary Vee, who was all about crushing it, has changed his messaging on hustling over the last couple of years. 

Hustle culture has created an entire generation of unhappy people who are burnt out, and exhausted and have fallen out of love with their work.

Agents are limiting their growth, thinking they need to “stay small” because they don’t want to have to choose between achieving business goals and watching their kid’s soccer match.

But what if you didn’t have to choose?

What if you could build a bigger business that not only fulfills your potential but also has a more significant impact?

What if bigger didn’t = busier, but actually opened up more time, space, and energy for the other important priorities in your life?

It’s not a pipedream, it’s possible with the right strategies. 

Outdated Belief #2: Other People Are Just Lucky 

On the other hand, some believe that successful people who don’t seem to work very hard, got there by luck.

Maybe John won the lottery, inherited a whole bunch of money, or just got lucky with that deal.

However, what they don’t see, is what may appear as luck is actually the result of a series of strategic decisions. 

For instance, I knew five years ago that I wanted to live in the Bahamas. 

Every decision I made was weighed up against whether it would bring me closer or further away from that goal. 

It had nothing to do with luck. Just a strategic decision-making mindset.

Outdated Belief #3: I’m A Victim To My Circumstances

When you’re stuck in victim mode, you wait for a “savior” to solve your problems and improve your circumstances. 

But here’s the truth – while situations happen to you, you also play a major role in creating them.

The way you choose to view challenges shapes your reality. Your mindset and your response determine your results.

Blaming the economy, market, or other agents only keeps you feeling helpless. But, taking extreme ownership and control over your mindset gives you your power back. Victimhood disempowers – a creator mindset is the game changer.

Outdated Belief #4: If I Set Bigger Goals, I’ll Have To Work Harder To Meet Them

Here’s a limiting belief that’s straight-up false – bigger goals do NOT require more hustle and grind. In fact, 10xing your business growth is often easier than doubling it.

Trying to 2x your business just by doing more of the same activities is never the answer. It’s brute effort without transformation.

But 10x thinking requires changing your entire model and framework. When you aim for a 10x goal, your solution becomes simpler – because you’re forced to change the game.

Plus, there’s less competition at the top. Everyone is trying to compete for the same small wins. We need to leave the 2x thinking behind because there are very few people operating at 10x levels.

The bottom line is that your mindset sets the ceiling for what’s possible. Outdated beliefs about struggle and sacrifice will keep you stuck playing small. But when you shatter these illusions, you pave the way for exponential growth.

Success doesn’t require ridiculous hustle or brilliance. It requires clarity of vision, commitment to your goals, and continuous tiny improvements. Your mindset shapes your actions, which then shape your outcomes. When you upgrade your beliefs, upgrade your business.

For more real estate mindset advice, check out these posts. 

The 5 Most Common Real Estate Agent Fears (And How To Get Over Them For Growth)

How To Stay Motivated In Real Estate: 5 Mindset Tips To Keep Moving Forward

Want To Build A Real Estate Team? Here Are 5 Mindset Shifts For Agents Looking To Outsource

As a real estate agent, it’s easy to fall into a scarcity mindset – the belief that there’s just not enough to go around. Not enough listings, not enough leads, not enough money. This type of mindset can severely limit your potential for growth and success.

The truth is, that opportunity is abundant in real estate once you know how to build marketing systems to attract clients. By shifting to an abundance mindset, you’ll create unlimited possibilities in your business and life. In this post, we’ll explore the telltale signs of how a scarcity mindset is showing up in your real estate business. And we’ll give you a reframe so you can cultivate a mindset of abundance and attract endless opportunities!

6 Signs You Have A Scarcity Mindset As A Real Estate Agent 

If you read through this list and some of these sound familiar, there’s a good chance you need to work on your mindset! 

You feel like you’re in competition with other agents.

You believe you have to compete with other agents to win listings. You see other agents as competition rather than collaborators. This mindset can lead to underhanded tactics just to get an edge.

How to shift to abundance: Understand there are endless opportunities and ideal clients for those who lead with value. View other agents as potential partners, not threats.

You panic every time you miss a call or respond a couple of days late. 

This used to be big for me. I can still hear my brokerage in my ear telling me, “Every missed call represents $10,000 in lost revenue”. It took me a while to break free from this mindset and remind myself that opportunities are limitless when you know how to attract clients.

How to shift to abundance: Let go of the myth that opportunities are limited. Have faith that you’ll attract ideal clients by consistently providing value and showing up as your authentic self. Any client who expects you to work around the clock and be at their beck and call is not a client you want, anyway.

You find yourself sacrificing your personal and family time for clients and leads. 

This stems from the belief that clients and leads are hard to come by, so you must drop everything for them. You think, “If I don’t get this lead now, who knows when the next one will show up?”. It’s that kind of thinking that has you walking out on your daughter’s dance recital to negotiate a deal. 

How to shift to abundance: Schedule non-negotiable personal time, trusting your marketing will continually attract ideal clients. Delegate tasks to give you the freedom to fully recharge.

You’re working with anyone and everyone. 

You work with anyone and everyone, afraid to niche down and “limit” your client pool. You’re desperate to take ANY client on, so you work with clients who aren’t a good fit because you need the money.

How to shift to abundance: Stop focusing on short-term money and start focusing on the long-term vision for your business. Recognize that working with anyone who will hire you is sabotaging your ability to build a premium brand that attracts clients on autopilot. Focus on who you can help best, and speak to that person and that person only.

You blame your clients or the market for your lack of success. 

If you’re constantly telling yourself things like, “The market is terrible” or “My clients are cheap” – you’ll create those things in your external reality. 

How to shift to abundance: Take full responsibility for the results you create in your business. Look for evidence of what your mindset is telling you is unachievable. For example, even if your market is slow, there ARE agents in your market who are succeeding. How can you focus on being the exception rather than blaming your circumstances? 

You’re doing EVERYTHING yourself. 

Even though you could pay a virtual assistant $15/hour to do your admin tasks, you believe resources are limited so you hold on to your money so tightly and continue to DIY everything. 

How to shift to abundance: You recognize that hiring support isn’t a sunk cost, it’s an investment. You know that when you free up time and energy there are endless opportunities to be seized, and you feel immense gratitude for your team members who allow you to be in your zone of genius

At the end of the day, your mindset determines your reality. Operating from scarcity produces more scarcity – but embracing abundance enables exponential growth.

This mental shift is challenging, but trust me, it’s well worth it. When you let go of your scarcity mindset and limiting behaviors, you’ll be amazed at the opportunities, clients, and success that flow your way.

Focus on delivering consistent value, innovating in your niche, and serving your ideal clients. Know that in the real estate industry, there’s more than enough success to go around. Your abundance is waiting – you simply need to claim it!

Ready to work on your real estate mindset?

Check out these posts!

5 Mindset Habits Of Successful Real Estate Agents

How To Stay Motivated In Real Estate: 5 Mindset Tips To Keep Moving Forward

Want To Build A Real Estate Team? Here Are 5 Mindset Shifts For Agents Looking To Outsource