Jess Lenouvel

7 Critical Mistakes Agents Make That Are Costing Them Business

September 26, 2024 by Jess Lenouvel

Are you sabotaging your real estate career without even realizing it?

If you’re like most agents, the answer is most likely a resounding “yes.”

I’ve identified 7 critical mistakes that are costing agents serious money and stunting their growth, and I’m covering them in this post.

These aren’t your run-of-the-mill “don’t forget to follow up” tips. Instead, I’m talking about deep-rooted issues that are holding your business back from reaching its full potential. From outdated marketing tactics to misguided strategies, these mistakes are what separate the top performers from those struggling to make ends meet.

But here’s the good news: once you’re aware of these pitfalls, you can avoid them.

I’m going to break down each of these mistakes for you. By the end of this, you’ll have a clear picture of what you might be doing wrong and how to fix it.

Let’s get into it and start turning things around. 👇🏼

1. Learning Marketing From Other Agents Instead of Experts

99% of the time, when someone tells me “Social media doesn’t work for me!” I look at their page and can tell in 0.2 seconds that they’re just copying other agents.

I understand why people do this. They’re new and overwhelmed, so instead of learning marketing skills, they simply look at what other people are doing online.

Here’s the thing…

Just because someone may appear to be killing it on social media, doesn’t necessarily mean they’re bringing in real business.

Let me tell you a quick story so you can see what I mean.

I had someone in the Listings Lab who was doing really well. She was getting 2-3 deals/month from organic marketing and building up some serious momentum!

But then all of a sudden, she completely switched her strategy. Instead of implementing The Listings Lab’s curriculum, she returned to do more ‘traditional’ real estate marketing – posting a lot of “just listed, just sold” and sales-focused posts.

And all of her results tanked.

She joined a coaching call, and we asked her why she’d changed her strategy.

She revealed she saw a real estate team in her area doing 100 deals a year, so she began copying what they were doing.

After hearing this, I decided to do a bit of digging.

Upon a quick glance, I noticed a few things.

1) This team had a LOT of followers so they appeared successful – but most of their following was actually bots or ‘ghost’ followers. It’s clear they’d bought these followers rather than earning them.

2) There was no indication that these deals were coming from social media. In fact, it was pretty obvious they were coming from referrals and this team’s reputation. They were a multigenerational team that had been building a database for 60 years across 3 generations!

No wonder they were getting so much business, despite a lackluster social media strategy.

The next time you’re tempted to copy another agent’s marketing, ask yourself: “Do I really know the full story behind their success?” Chances are, you don’t.

Instead of trying to replicate what you think is working for someone else, learn the skills to confidently build your own marketing strategy.

2. Treating Social Media Like a Billboard

Many agents still operate with this old-school mentality of attention equals business. They treat their social media like a billboard, thinking that if they boost a post and get eyeballs on it, it will automatically translate to business.

Here’s the harsh truth: You could boost a picture of your left thumb and get a ton of views, but it doesn’t mean it’s going to turn into anything.

In today’s saturated market, simply showing up and posting “just listed, just sold” content isn’t enough.

Back when I was selling real estate in Toronto, I was one of 70,000 agents in my market.

With the sheer number of agents out there today, what worked five or ten years ago simply doesn’t cut it today.

Especially when you consider the fact that you’re not just competing with other agents for attention. You’re competing against every other advertisement and content creator that is grabbing their attention, no matter the industry.

You’re vying for attention in the very, very saturated place, which is people’s brains. If you’re still using the billboard approach, you’re not giving your business a fair shot at success.

3. Giving In To The Sunk Cost Fallacy

The sunk cost fallacy refers to the resistance you feel to let something go simply because you’ve spent a lot of time on it.

And it is SO prevalent in real estate, especially when it comes to marketing.

You’d be shocked at how often I hear something along the lines of:

“Well, this marketing strategy isn’t really working for me, but I’ve already spent so much time and money on it…I might as well continue to work on it a little longer so I can get something from my efforts.”

Let’s take postcards as an example. I’ve seen agents pour thousands of dollars into postcard campaigns month after month, even when they’re not seeing results. They continue an ineffective strategy, thinking all that effort will be wasted if they stop now.

But here’s the harsh truth: continuing an ineffective strategy is the real waste.

In a market where one mailbox might receive 30 real estate postcards in a single day, how is yours going to stand out?

Not to mention, in any given ZIP code, less than 3% of people might be considering moving in the next five years. You’re essentially throwing money at a strategy that’s targeting the wrong people at the wrong time.

The lesson here? Don’t let the fear of wasting past investments keep you from making smarter choices now.

It’s okay to admit something isn’t working and pivot to more effective, targeted marketing strategies. Your future success is worth more than the money you’ve already spent.

4. Surrounding Yourself with Stagnation

Your concept of success is 100% related to the people around you. If you make $150,000 a year and everyone in your office makes $100,000, you’ll feel successful. But if everyone else makes $500,000, you’ll strive for more.

When I was selling real estate, I was doing 10-15 times the volume of anyone else in my office. The office actually closed when I stopped selling. But my success came from networking with other top producers in the market, not from my immediate office environment.

I had a network of other agents in my market that I spent a lot of time with. We had a WhatsApp chat with the top ten producers in the market. We were constantly giving each other stuff and sending deals back and forth. I probably did twenty deals every year just out of that WhatsApp chat from people asking for help or sharing opportunities.

Don’t limit yourself to your immediate surroundings. Seek out ambitious, successful individuals who push you to think bigger and achieve more.

Even if you can’t physically be around such people all the time, find ways to connect digitally or through industry events.

5. Not Iterating Your Strategy

I recently spoke with someone who said, “I went through The Listings Lab, it worked well, and my business doubled. Then the results started to dwindle, but I’ve been posting the same way for two years without much success.” Can you imagine doing the same thing for years with poor results?

Your marketing is always just data. Even when something is working well, always ask: “What’s the data telling me? How can I iterate and make this better?”

For example, if your email open rates are at 42%, how can you push that to 45%? Small improvements can lead to significant results over time.

Marketing is never a one-and-done process.

It’s the lifeblood of your business and it needs constant refinement.

6. Paying for Ads Without a Validated Niche and Message

I had a conversation with a couple a while back who are doing well, but 100% of their business comes from paid traffic. They have absolutely nothing going organically. Imagine if they were testing and succeeding organically first—their paid traffic results could be exponentially better.

This is like trying to run before you can walk. Paid advertising can be a powerful tool, but it’s not a substitute for a solid organic strategy.

It’s like turning on a faucet – the water (leads) flows as long as you’re paying, but turn it off, and everything dries up.

The solution?

Build up momentum with your organic marketing, then pour fuel to the fire with paid ads. Never run paid traffic without a validated niche and message.

7. Outsourcing Your Marketing

Hiring a company or VA to handle your social media might seem like a time-saver, but in reality it’s a HUGE mistake. It’s so easy to tell when someone has outsourced their marketing—it becomes generic, losing the personal touch and connection elements.

Your marketing should reflect your personality, insights, and unique value proposition. No matter how good a marketing agency or VA is, they can’t embody YOU quite like you.

Instead, take control of your marketing to build a strong personal brand as a real estate agent.

Now, out of those 7, I want you to identify which one you are guilty of right now. For the next week, focus on that one thing where you thought, “Ugh, yes I’m doing that.”

If you’re struggling with spending time around stagnant people, for instance, search out events or opportunities to connect with more ambitious, successful individuals. Even a few days in the right environment can make a BIG difference.

Or maybe you realized you’ve been falling for the sunk cost fallacy. Take a hard look at your marketing budget this week. Are there any ineffective strategies you’re clinging to just because you’ve already invested in them?

Take some time to reflect, using this blog post as your guide.

Remember, don’t beat yourself up if you’re making these mistakes. Awareness around what you’re getting wrong is the first step to getting it right.

By addressing even one of these issues, you can significantly improve your real estate marketing and start seeing better results in your business.

And if you need more support as you elevate your marketing strategy and refine your messaging, be sure to check out The Listings Lab.

You’ll get the exact blueprint thousands of agents have used to turn their businesses around and go from stagnant to thriving, with consistent leads, sales, and a renewed sense of confidence in their brand.

Book a call with our team HERE if you’re ready to make a change.

3 Ways To Uplevel Your Real Estate Social Media And Grab More Attention

September 19, 2024 by Jess Lenouvel

Let’s talk about attention.

Not just any attention—the kind that makes your ideal clients stop scrolling and start engaging.

Because when it comes to marketing your real estate services on social media, here’s the harsh truth…

You’re not just competing with other agents for attention.

You’re competing with the Kardashians and Taylor Swift for those precious seconds of screen time.

Everyone’s online feeds are highly saturated. We’re so inundated with content that we become very picky with what we choose to consume.

The Problem with Traditional Real Estate Content

Before we dive into solutions, let’s address why most real estate content fails to capture attention.

It’s plain and simple…

Most real estate content is incredibly boring and generic.

We’ve got agents out there introducing themselves like they’re at a corporate board meeting: “Hello, my name is John Smith from XYZ Realty, and I am here to talk to you today about…”

Let’s be honest – who’s sticking around to hear the rest of that?

This kind of content lacks personality. People want to connect with you, not a corporate robot. It also doesn’t include any clear value proposition. Why should they care about your content? If you can’t answer that in the first three seconds, you’ve lost them.

So how can you break through the noise?

You need to become a master at capturing attention.

You need to start thinking of yourself as a marketer first, and a real estate agent second.

Let’s break down how you can go from forgettable to scroll-stopping so you can sign more ideal clients online.👇🏼

The Three Pillars of Attention-Grabbing Content

When it comes to capturing attention on social media, there are three key elements you need to master:

Visual Hooks
Content or Copy Hooks
Creative Imagery

Let’s break these down and see how you can use each one to stop the scroll and keep people’s eyes on your content.

1. Visual Hooks

Visual hooks are all about catching the eye and then keeping it. The key here is movement. Start your videos with action—sit down in a chair, walk through a door, do something unexpected.

Static, face-to-camera intros are dead. You need to grab attention from the first second.

But it’s not just about how you start your videos. It’s about keeping things visually interesting throughout. Use B-roll footage to break up talking head videos. Just remember, even with great visuals, you still need a strong hook at the top of your content.

Don’t get complacent with your backdrop, either. If you’re always in the same spot, your audience will begin to tune you out. Switch up your background regularly. Don’t just record video after video at your desk.

Record yourself while walking, change your filming locations, and experiment with different angles.

Another way to capture attention is to subtly change your appearance. Wear different outfits, switch up your glasses, and give visual cues that this is new, fresh content.

Sometimes, the simplest movements can be enough. Start a video by putting on your glasses or taking them off. Begin a video with you applying lip gloss. It’s that easy.

Remember, movement catches the eye and keeps it. Make your visuals dynamic and engaging.

2. Content or Copy Hooks

Your words are powerful tools for grabbing attention. Forget about announcing what you’re going to talk about. Instead, make your audience unable to look away.

Use hook formulas that create curiosity, urgency, or even a bit of controversy.

Consider starting with something like, “You’re not going to believe what I just found…”
or, “First-time homebuyers have been lied to…”.

These hooks are significantly more compelling than the standard “I want to talk to you today about…” approach. They immediately engage the reader and create a desire to learn more.

If you’re not sure your headlines are cutting it, use a tool like CoSchedule’s Headline Analyzer. It’ll give you a reality check on how engaging your titles really are. But fair warning: you might be a little disappointed when you see your scores!

Want to up your headline game? Check out this guide to mastering your real estate headlines.

But remember, it takes more than just a good hook to get people to keep reading. Embrace storytelling in your content to keep people engaged. People connect with narratives more than facts.

And instead of recording stiff videos, be conversational. Talk like you’re chatting with a friend, not giving a corporate presentation.

3. Creative Imagery

Your images can make or break your content. Ditch the boring headshots and black-and-white photos. Use color to grab attention. Show your face, but make it interesting. Funny expressions, action shots, or behind-the-scenes pictures work well!

If you’re using carousels, make sure the front image has your face in it. We’ve tested this a million different ways, and it always performs better.

And when it comes to editing, less is more. People want to see the real you, not an overly polished version. We’ve all seen those over-edited pictures where you think, “Did you put ten filters on this before you posted it?”

Use images that tell a story or evoke emotion. Remember, your visuals should support your message, not distract from it.

The Million-Dollar Question

Ask yourself this: Would you stop scrolling to read your own content?

If the answer is no, it’s time to make it more powerful.

Look at the content creators you actually enjoy following. What makes them stand out? How can you incorporate those elements into your own style?

You’re not just a real estate agent anymore. You’re a content creator, a storyteller, and above all – a marketer.

Your job? Make people stop, look, and engage.

Ready to transform your real estate marketing and become a true attention architect?

The strategies we’ve discussed are just the beginning. If you’re serious about building a seven-figure real estate business, The Listings Lab is your next step.

Book a call with our team to see if our program is right for you. We’ll help you master the art of attention-grabbing marketing and dominate your marketplace in just 90 days.

Your future clients are waiting – it’s time to get in front of them.

The 5 Stages of Growth: How Struggling Real Estate Agents Can Leap Forward

September 12, 2024 by Jess Lenouvel

Is this year feeling harder than ever?

Maybe no matter what you do, you can’t seem to move forward…

Or perhaps you’re growing, but it feels slow and painful…

If this sounds familiar, it might be time to change your approach.

In today’s market, many agents are feeling stuck and stagnant.

Strategies that worked five or ten years ago aren’t cutting it anymore.

And honestly?

There are more licensed agents looking for business than there is a demand for real estate agents.

But this isn’t just a challenge – it’s an opportunity.

This is your chance to reassess where your business stands and discover what you need to kickstart your growth again.

In fact, this market shift is a golden opportunity to innovate, differentiate yourself, and emerge stronger than ever.

The question is, are you going to be one of those agents who simply complains that “business isn’t what it used to be”?

Or are you going to use this as an opportunity to fuel your evolution?

If you’re choosing the second option, keep reading…👇🏼

Get Objective, Not Emotional

First things first. It’s okay to say that this year feels hard, and you feel stuck.

You’re allowed to feel that way.

But don’t let your emotions drive your decisions.

While the highs and lows of entrepreneurship can be intense, allowing these fluctuations to guide your choices will only derail your progress.

Instead of being led by emotions, I want you to get objective.

Look at the numbers and facts instead of just how you feel at any given moment.

Emotions will come and go, but data keeps you grounded and helps you make strategic business decisions.

The 5 Stages of Business Growth

There are five stages of business growth that you might be in right now.

Every stage has its own set of actions and symptoms.

If you’re struggling in your real estate business, understanding where you are within these stages is the first step to getting unstuck.

Stage 1: You’re Moving Backwards

If you’re in stage 1, you’re not just stagnant. You’re legitimately moving backward.

You may realize you’re in stage 1 when you look at your finances, only to realize you’re not where you thought you were going to be for the year.

And I don’t just mean a small dip compared to your best year ever.

Stage 1 represents a significant decline in business, even compared to your normal progress.

You’ll know you’re in stage 1 if you find yourself thinking, “I’m nowhere close to where I thought I was going to be right now.”

Stage 2: You’re Stagnant

Stage 2 means that you’re stuck in place.

Your pipeline might be empty, or maybe you’ve had some clients but it’s unpredictable and you never know where your next client is coming from.

If you’re in stage 2, it might feel like you’re treading water, with no clear direction or progress.

You’re not necessarily falling behind compared to previous years, but you find yourself breaking even or doing the same amount of business as a normal to low year.

Now, if you’re reading this and thinking, “I don’t even know what a normal or low year is for me,” then it’s time to start tracking your numbers.

Tracking your numbers and having that data to look back on is so important when it comes to making business decisions.

Without it, you’ll always be left guessing, continuously riding that emotional roller coaster and struggling to make informed business decisions.

Stage 3: You’re Making Slow Progress

In stage 3, you’ve been inching forward, but it feels like a grind.

You might be slightly ahead, but growth feels slow and hard.

And, if you’re honest with yourself, any uptick in business could’ve just been pure luck.

This stage is frustrating because even though you’re not falling behind, the growth you’ve made doesn’t feel like real progress.

Instead, every step forward feels like it takes twice the effort.

Stage 4: You’re in the 2x Mentality

Stage 4 is when you’ve reached the 2x mentality.

This is when you’re making good growth, but it comes at a cost.

You’re working twice as hard to see these results and you’ve just about reached your limit.

If you look at your business in terms of numbers, you’re making a profit, but it’s come at a price.

You’ve made more sacrifices than you care to admit.

And you’re exhausted.

2x mentality is when you’ve been doubling down on everything you’ve ever done because you think brute force is the best way to get ahead.

But the reality is it’s wearing you down and you’re on the brink of burnout.

Stage 5: You’ve Reached 10x Mentality

10x mentality is your ultimate goal.

You’ve successfully hit exponential growth mode.

This stage isn’t about about working 10 times harder – it’s about focusing on the 20% that gets you 80% of the results.

Quality over quantity.

If you’re in stage 5, your business is thriving. However, unlike in stage 4, it doesn’t feel painful and exhausting.

You’re working in your zone of genius with a solid team, effective systems, and automation in place.

This way, you know you’re delivering quality services while doing fewer things and making a greater impact.

Once you’ve reached stage 5, the key now is to maintain and enhance your systems.

Focus on creating strategies to sustain this momentum and create consistent, long-term success.

Identify Your Stage

Most successful entrepreneurs find themselves caught between stages 4 and 5.

While we say we want exponential, 10x growth, our natural instincts often keep us stuck in that 2x mentality.

We’re naturally oriented to focus on hard work, making sacrifices, and enduring short-term discomfort to grow our businesses and achieve success.

However, to truly breakthrough, you need to move beyond mere hard work.

Conduct a thorough audit of your business: identify what can be streamlined, automated, or delegated. This strategic approach is key to propelling yourself out of stage 4 and towards that coveted 10x growth.

However, if you’re in stages 1, 2, or 3, it’s time to be radically honest with yourself.

As a real estate agent, when you’re struggling with moving backward, feeling stuck, or making slow progress, stop waiting for things around you to change.

Your business doesn’t have the foundation needed to weather storms.

It’s time to take accountability and change your business model.

Here are a few important things to work on to get you started. 👇

You’re Not Frustrated With Your Business, You’re Frustrated With Yourself

If you’re feeling stuck in stages 1, 2, or 3, the first thing you need to do is to take accountability.

Your business is a direct result of every decision you make.

When you’re having your worst year ever or your real estate business has reached an all-time low, it’s easy to blame your business for your frustrations.

But the reality is, you’re frustrated with yourself.

It’s crucial that you take personal responsibility:

I am not doing the things I need to do.

I am not thinking like a successful real estate agent.

I am the thing that’s holding my business back.

It’s not comfortable to face these truths. However, to become unstuck, the change has to start with you.

Be Willing to Be Original

As a struggling real estate agent, relying on the same old tactics isn’t going to cut it.

You’re struggling because of a lack of action – a lack of desire to want to do or try new things.

Doing the same things over and over again and expecting a different result is the definition of insanity.

Every agent struggling to grow their business is doing the same things.

You have to be willing to be original and try something new.

Don’t Wait for Motivation

When you’re feeling stuck and struggling in stages 1, 2, or 3, it makes sense that motivation would be low.

Most people wait for motivation to take action.

But, “ready” isn’t a feeling. It’s a decision.

You have to decide that you’re ready to take action.

It doesn’t have to be a big action. In fact, start small.

Small actions produce motivation, which then creates larger actions.

Think of it like going to the gym:

Don’t pressure yourself to do an hour workout if it’s your first time.

Instead, start with fifteen minutes.

Then, once you do the fifteen minutes, you’ll be more motivated to do the other forty-five just because you’re already there.

It’s the same with business.

It’s the small actions that create the motivation for you to do the bigger ones.

Don’t Stop Marketing

In any industry – real estate or otherwise – whenever there’s a downturn in numbers you cannot stop advertising.

For example, at The Listings Lab, when the market shifted, we didn’t back down like everyone else.

We rode the market fluctuations and increased our ad budgets.

While everyone else was pulling back, we refused to go into scarcity. Instead, we saw it as an opportunity to grow.

By not investing in your business, you’re perpetuating a cycle of scarcity.

Choose Your Path

When you’re stuck and struggling in your real estate business, it’s easy to just stew in that feeling and do nothing.

But the truth is real change starts when you take personal responsibility.

It’s time to take an honest look at your business and make some tough decisions.

Think of your business like a sailboat:

Is fixing it just a matter of changing the oil or upgrading the engine?

Or are you in the wrong boat altogether?

Maybe you’ve been paddling a rowboat when you really need a speedboat to reach your goals.

The first step in getting unstuck is to self-diagnose.

What stage is your business in?

To create new growth, do you need to increase your skills or does your entire business model need an overhaul?

Once you’ve made that choice, the next step is to get help.

Don’t sit in your struggle and try to do it all on your own.

Whether it’s implementing new and more efficient systems or joining a program like The Listings Lab – get help.

Ask for help to make the necessary changes so you can move forward.

Then, once you’ve taken those steps and chosen your new path, remember, your final goal should be stage 5 – NOT stage 4.

By going from stage 1, 2, or 3, directly into stage 5, you’re skipping over the increase in time and labor to 2x your business growth.

Instead, aim for the exponential growth mode of stage 5 where you’ll find success without the sacrifice.

If you’re struggling with feeling stuck in your real estate business, you need to take action.

Come to terms with where you’re at in your business and decide what you need to grow.

Then, don’t wait until business gets worse to make the changes happen.

Either fix your boat or get a new one.

At The Listings Lab, we’ll provide the strategies and support you need to take control of your lead flow, automate your processes, and regain your freedom.

Click here to book a FREE call with our team so you can go from feeling stuck in your business to experiencing exponential growth.

Why Most Real Estate Facebook Ads Fail: 10 Common Mistakes and How to Fix Them

September 5, 2024 by Jess Lenouvel

I hear it all the time from real estate agents…👇🏼

“Facebook Ads don’t work!”

When they fail to get results with their campaigns, they shut them off completely, convinced that it’s a waste of time and money.

Many agents quickly assume the issue is technical, thinking they’ve messed something up in the setup.

Others believe that ads used to work but have become some kind of mystery with all the recent changes, making success feel impossible.

But here’s the thing.

It’s not that Facebook ads don’t work. It’s that you don’t have the right strategy.

So, if you’re overwhelmed because your ads aren’t working or because you’ve never gotten results in the past, don’t give up!

You probably just need to change your approach.

In this post, we’ll go through the 10 most common Facebook ad mistakes real estate agents make and some tips on how to fix them.

Let’s get into it. ⬇️

Mistake #1: Neglecting Your Organic Presence

One of the most frequent mistakes agents make with Facebook ads is neglecting their organic presence.

Many times, agents will just run ads hoping to increase their traffic.

Then, they’re disappointed when their paid traffic doesn’t perform.

Your organic presence and your ads go hand in hand.

Without one, the other will fail.

When you’re building your audience, it’s so important that you establish your organic presence first BEFORE spending money on ads.

You need to have social proof – the ability to prove your knowledge and establish trust between you and your audience – when you run a Facebook ad.

Otherwise, when someone clicks through on your ad, what is there to back it up?

If your organic page doesn’t look good, doesn’t have quality content, or just isn’t set up correctly, it’s going to devalue your ad.

But, when leads click through and see a strong, engaging social presence, they’re more likely to trust your ads and take action.

So the reality is if you are running ads or relying on paid traffic in any way and your organic isn’t where it needs to be, you’re wasting money.

Focus on your organic content first, then put your efforts into ads.

Mistake #2: Focusing on Tech, Not Strategy

Once your organic content is solid, it’s time to focus on your funnel.

But not just from a tech standpoint.

Many real estate agents see their sales funnel only in terms of tech, such as opt-ins, webinars, email campaigns, and Facebook ad campaigns.

Your funnel is more than that.

Your funnel is the psychological journey that takes someone from a lead to a client.

When you only focus on the tech aspect of building your funnel, you miss out on the key reasoning behind why you’re building a funnel in the first place:

To take someone from stranger to client.

From not knowing who you are to trusting you as the #1 solution to their problem.

Successful funnels aren’t about having the perfect tech.

They’re about the right messaging and understanding your audience’s needs and desires.

Even with less-than-perfect tools, a well thought out ad strategy meant to connect with your audience will convert.

Mistake #3: Obsessing Over Metrics Instead of People

When real estate agents start running paid ads, there’s one thing that they forget.

They’re dealing with real people. Not just numbers.

It’s easy to get caught up in click-through rates and other data points.

But when you reduce your audience to statistics and data, your ads lose their human touch.

The foundation of your paid ads is to help you stand out – to get your messaging into the right hands of the right people.

Your audience is made up of real people with real needs.

If your focus is only on getting the metrics just right, your ads become impersonal and ineffective.

Focus instead on creating compelling messaging and nurturing your audience from a psychological standpoint.

This way, the next time a new prospect sees your ad, they immediately feel seen and understood.

Mistake #4: Being Too Vague with Your Targeting

Your messaging has to hit the correct pain points of the people you want to attract for your ad to be successful.

It’s not enough to aim your ad towards only “buyers and sellers.”

That’s too vague.

You need to know who you’re targeting from a deeper standpoint.

It could be first-time buyers, upsizers, downsizers, first-time investors, seasoned investors, or even dog owners living in condos.

You need to get specific.

Know who your niche is and create messaging that speaks to them.

If your Facebook ad is aimed toward just buyers or sellers, your ads are not going to work.

And you’ll have to spend even more money and more time to get people to click your ad and progress down your funnel.

Mistake #5: Misallocating Your Ad Budget

Are you using most of your ads budget to generate as many cold leads as possible?

Most agents do. But, spending your marketing budget only on lead gen is setting yourself up for failure.

Cold leads are just that – cold.

They don’t know you or feel connected to your service.

They just want the lead magnet that they put their email in for.

Once a new lead enters your funnel, if you don’t have the systems in place to nurture them properly, you’re spending your money in the wrong place.

For example, in The Listings Lab, we spend the majority of our marketing budget on people after they become a lead.

Think setting up email campaigns, retargeting ads, and social media engagement.

This way, once a cold lead clicks our ad, we’re able to comfortably refocus our efforts and take that person from stranger to booked appointment.

Mistake #6: The “Desperate Agent” Syndrome

I’ve already mentioned how important your messaging is.

But one thing you DON’T want?

It’s for your messaging to come off as desperate. And unfortunately, this is how a LOT of agents market themselves to new leads.

Think: non-stop messages, constant follow-ups, and unsolicited offers.

Imagine it like this…

You’re just browsing in a store, and immediately a sales associate is in your face.

Your excitement to look around fades as you’re inundated with relentless contact from someone who’s more focused on closing a deal than understanding your needs.

It’s overwhelming, annoying, and makes you want to distance yourself.

It’s the same with your ads.

If your messaging feels too pushy or overeager, potential clients will react the same way—they’ll walk away.

Instead, focus on confident, value-driven messaging that shows you’re available to help when they need it, without pressuring them into making a decision.

Mistake #7: Not Connecting Your Ad with Your Target Market

When you run a Facebook ad, you have a lot of options to catch people’s attention and reel them in.

For example, you could offer a free resource guide or a hot sheet of listings.

No matter what you choose, just remember, that the lead magnet you use matters very little as long as the messaging is right.

For example, running traffic to a listing ad trying to sell a luxury penthouse to first-time home buyers is going to fall flat.

The target market and messaging don’t connect with the ad offer.

Make sure your ads align with the needs of your target market and invest time in market research to get it right.

Mistake #8: Skipping Over Top-of-Mind Awareness

The human brain can only think about two or three names in any category at one given time.

For example, if I say running shoes, the first brand you probably think of is Nike.

So, when someone thinks real estate, you want them to think of you.

This is top of mind awareness – breaking through the noise to become the only name a potential client associates with real estate.

Most agents use ads to target the 3% of people who are currently buying now.

But by then, most people are past the point of hiring a real estate agent.

And your ad doesn’t convert.

Instead, you need to be targeting people before they’re ready to buy or sell.

This gives you the opportunity to nurture them, share your expertise, and bring them through your customer journey.

Mistake #9: Neglecting Omnipresence

This next mistake goes hand-in-hand with creating top of mind awareness.

Once you’ve captured leads through your ads, the real work begins.

This is where your nurture or your omnipresence kicks in.

Omnipresence is your ability to consistently show up wherever your audience is.

But it’s not about constantly bombarding them with sales pitches and marketing.

To achieve omnipresence, own your audience’s news feed. Fill them using email campaigns, retargeting campaigns, and organic content.

The goal is to make it seem like you’re everywhere they look by pushing out good quality content that’s highly relevant to them.

Without omnipresence, your leads stop at your lead magnet.

They might grab the resource or listing sheet you offered but then move on because they don’t know you, and you’re quickly forgotten.

That’s why your content needs to follow them, guiding them through every stage of their journey.

With omnipresence and relevancy, you create a seamless, natural presence that builds the familiarity and trust necessary to position you as their go-to real estate expert.

Mistake #10: Expecting Immediate Results

Patience is crucial when it comes to Facebook advertising.

Many agents expect immediate results.

They’ll have their ad turned on for 30 days and assume the ad isn’t working because they haven’t seen a jump in conversion.

But the reality is everyone is at a different stage in their customer journey.

While some leads will be ready to buy after 30 days, others may need 60 or 90 days of nurturing before they’re ready to take action.

The key is to create a long-term strategy that constantly fills your pipeline with new leads. From there, each lead can move through the nine-point psychological journey at their own pace.

This is why nurturing is so important.

Your goal isn’t just to generate leads. It’s to gently guide them from stranger to getting to know you and trust you to finally feeling seen by you.

The Right Way to Approach Real Estate Facebook Ads

To avoid common mistakes and build a successful real estate Facebook ad strategy, focus on creating a cohesive approach.

Your organic presence, targeting, and messaging should work together to nurture leads and move them along the customer journey.

The most important thing that you can do is take that cold lead and get them to a point where they know you, like you, trust you, and want to work with you.

This is where your retargeting campaigns, emails, and organic content come in, nurturing them and moving them down your funnel.

By consistently showing up with relevant content, you’ll turn cold leads into qualified prospects who are excited to work with you.

But if your organic presence is weak, your ads will fail.

A successful real estate ad strategy needs a strong organic presence, effective targeting, and a clear plan for nurturing leads.

This way, you build relationships and trust, leading to better ad results and a steady pipeline of quality leads.

At the Listings Lab, we give you everything you need to know about running effective Facebook ad campaigns.

We teach agents exactly what type of campaigns to use, effective targeting options, and give them copy templates to attract high-quality leads.

Are you ready to stop struggling with your real estate ads?

Book a FREE call with our team today and discover exactly what you need to improve your ad performance and turn cold leads into loyal clients who are eager to work with you.

My Easy Two-Part Formula to Batch 30 Real Estate Content Ideas For Social Media in One Day

August 29, 2024 by Jess Lenouvel

Is coming up with content ideas for social media a constant struggle?

As a busy real estate agent, you’re juggling property showings, client negotiations, and prospecting.

Finding time to consistently create engaging social media content can feel like an impossible task.

You sit down at your computer after a busy day to create content and think:

What on earth should I post today?

If this scenario sounds familiar, you’re not alone.

Many agents struggle to consistently create content their audience loves. Content that gets engagement, and people reaching out asking to work with them.

But here’s the thing:

Content creation is a muscle that you need to grow and develop over time.

The more you do it, the better you get at it. And the more consistent you are with it, the easier it will become.

And that’s where content batching comes in.

Imagine setting aside just one day to create an entire month’s worth of social media content. No more daily scrambling for ideas or feeling guilty about neglecting your online presence.

In this post, I’ll show you a simple two-part formula that will help you batch 30 real estate content ideas for social media in a single day.

By the end, you’ll have a month’s worth of posts ready to go, saving you time and stress while keeping your followers engaged and strengthening your content creation muscle.

Here’s how to reclaim your time, supercharge your social media strategy, and never run out of posts again. 👇🏼

Understand WHO You’re Targeting In Your Content

Before you can start coming up with content ideas, there’s one thing you need first:

You need a clear understanding of who exactly your ideal client is.

Most agents are too general in their marketing.

It’s not enough to say, “I’m a real estate agent in X-City and I want to help you buy or sell your home.”

A zip code is not a niche.

When you try to speak to everyone, you end up speaking to no one.

You have to figure out exactly what WHO it is you want to target with your content.

Are you looking to help couples buy a home to expand their family?

Or maybe people looking to downsize from a home to a condo in your city?

Get specific.

Figure out what demographic you’re targeting in your content so you can speak directly to them and their unique needs.

Conduct Market Research

Once you’ve nailed down your ideal client avatar, your content needs to solve their problems.

A simple rule for creating high-converting content is to stop making it about you.

You’re not making content for yourself or other agents. It’s all for your ideal client.

Forget about what you want to talk about and focus instead on only creating content that your audience wants to hear.

To do this you need to be conducting market research.

Market research allows you to get to understand your clients’ struggles, issues, hesitations, and more.

For example, you can offer free 1-on-1 Zoom interviews. Not only would these allow your prospects to ask you questions, but it also gives you an opportunity to really get to know them.

You’ll get a feel for their pain points and the precise language they use to describe their struggles.

Then, create content made specifically for them by using that same language to phrase your social media posts.

By continually conducting market research, you can be sure your content will always be relevant. Plus, you’ll maintain your connection with your audience.

To get their market research started, we give our members a worksheet of the most powerful market research questions. Join The Listings Lab to receive your copy today.

Two-Part Formula to Create 30 Real Estate Content Ideas

Now that you know your audience and their struggles, start creating your content ideas for social media with this simple two-part formula:

Problems + Solutions = Topics

1. Brainstorm and list 30 client problems.

Start by carving out some time to brainstorm and list 30 client problems.

Look back on your client interviews and let yourself brainstorm freely.

Don’t rush and don’t censor yourself. Just do a full mind dump of every problem and issue your audience has mentioned until you have a list of at least 30 problems.

Each problem becomes the skeleton for a new post.

Now keep in mind – your niche may not have 30 different probelms that you’re qualified to solve, BUT think of each problem in a different perspective to come up with different angles for it to make it it’s own topic!

2. Write down solutions for each client problem.

For every problem on your list, write out a simple solution.

If you’re feeling inspired, write down 2-3 solutions each.

The key here is to make sure these solutions are ones YOU can offer.

By working through this exercise, you’re creating high-level concepts for all of the topics and content that you can create.

Even if your first round of doing this wasn’t great, you can always come back to it later.

Revisit the list with fresh eyes and new perspectives whenever you need to so you never run out of content ideas.

For an in-depth look at how to structure a real estate social media post your audience will love, check out this post: 5 Main Elements Of An Engaging Real Estate Caption For Social Media.

Take It A Step Further: Tie In Your Signature System

In The Listings Lab, we teach agents how to create a signature system.

A signature system is YOUR unique method to get your clients from problem 👉🏼result.

To take the two-step content creation formula further, make sure you tie in your signature system.

As you’re writing out your solutions, think about how you can incorporate your service, positioning it as the answer to their pain points.

How is your system the solution to each of these 30 problems?

Add your answer to your content idea list.

Now, not only are you providing value in your social media posts, you’re also showcasing how your service is the BEST choice to help them get the results they’re looking for.

Schedule a “Content Day” In Your Calendar

Creating 30 content ideas in a day might seem like a daunting task.

However, it’s something you need to prioritize to have a winning content strategy.

By scheduling a content day into your calendar, you can make this task feel more manageable.

Start by blocking off half a day to brainstorm your initial list of client problems.

Then, schedule the second half of your day to be dedicated to writing out the solutions.

You can even split this up over the course of two days if needed.

The key is to take action and just start.

Watching trainings and gathering information is useless if you don’t implement it.

So, make it a point to add time into your calendar and commit to working on your content planning.

Get Yourself Into A Creative Headspace

If you’re struggling with content planning, try getting away from your desk.

Sometimes, the least creative place to be is in your office. That’s where you’re all about business, systems, and closing deals.

It’s okay if you need to pack your laptop and some headphones and get out for the day to get into a more creative headspace.

Head to your favorite café or go work in the park.

Find a place where you can feel relaxed without distractions.

Creating content in a new environment can help stimulate the brain and spark new ideas.

So, find that creative spot, settle in, and let the content ideas flow.

Run Each Post Through A Different “Lens”

When it comes to creating social media posts, one of the biggest things I hear agents say is:

“I can’t do [this topic] again! I’ve already done a post about this!”

But the thing is, you don’t always have to post something new.

In fact, repeating yourself and delivering the same message over and over again is not a weakness. It becomes your strength.

Take the problems + solutions you’ve listed and run them through a different lens to create different post types.

For example, let’s say the problem you’ve brainstormed is as follows. 👇🏼

Problem: Your clients say…

We want to sell our house, but our furniture is outdated. We’re worried about how it will affect our ability to sell!

Maybe you’ve brainstormed the following solution. 👇🏼

Solution: Not to worry! Using my proprietary “Sell With Ease” System, we actually have home stagers come in as part of the process to get your home decor in tip-top shape.

Now, you could turn this content post into multiple post types:

Authority building: Showcase how your signature system, which includes professional staging, solves their problem. This could be an educational carousel post explaining each step of your “Sell With Ease” process.

Social Proof: Share testimonials from past clients who were initially worried about their outdated furniture but had great success selling their homes through your system. This could be a series of quote graphics or short video testimonials.

Storytelling: Create a narrative that takes your audience on a journey. For instance, tell the story of a couple who were hesitant to sell due to outdated furniture, how they discovered your service, and the successful outcome. This could be a longer-form post or even an email campaign.

Behind-the-scenes: Offer a glimpse into your unique process. Share behind the scenes clips in B-Roll of homes before and after your team’s staging efforts, highlighting how this step fits into your overall selling strategy. This could make for a great Instagram reel – you could even add a voice-over!

Tips and Tricks: Provide advice on simple things homeowners can do to complement the professional staging you arrange. This could be a list post of “5 Easy Ways to Prepare Your Home for Staging.”

Myth-busting: Address common misconceptions about selling homes with outdated furniture. Create content debunking myths like “You need to completely refurnish your home to sell”.

By delivering the same information over and over again but in different ways, you’re reinforcing your message and showcasing how your service works and the answer.

Not only will it help bring new clients to your doorstep, it will strengthen your value and your expertise to the people who already follow you.

Maybe a certain topic didn’t connect with them when you shared it before By sharing it again in another way, it gives your audience another opportunity to connect with your content.

When you follow this formula, you’ll have a solid base of 30 or more real estate posts for social media.

Then, all you have left to do is schedule your posts and show up in your stories.

With time, content planning will become much easier, more fun, and less of a mental drain.

Ready to start signing consistent deals from social media each month?

Click here to book a FREE call with our team and let’s chat about how to turn social media into your #1 lead generation tool for your real estate business.

Email Marketing for Realtors: A Complete Guide to Everything You NEED to Know

August 22, 2024 by Jess Lenouvel

How much time are you ACTUALLY spending on building and nurturing your email list?

If your answer is not that much, it’s time to reevaluate your approach.

Many realtors underestimate the impact a good email marketing strategy can have on your business.

The reality is your email marketing can be even more important than the ads you run.

Ads might lead people to follow you, but what then?

Your email list is your direct line to past and potential clients.

It’s the key factor to nurturing those clients into buying or selling through you – whether it’s for the first time, or as a repeat client.

Today, I’m going to give you a complete guide to email marketing for real estate agents. I’ll cover everything you need to know – from common mistakes realtors make to expert advice on creating a successful strategy.

Let’s get into it, shall we?

Recognizing the Importance of Email Marketing

When you look at your marketing strategy as a whole, your email list is an important, critical piece to that puzzle.

All roads in your sales funnels should lead to capturing an email.

For example, if you offer a lead magnet, people should opt-in to receive it through an email sign-up.

And when you’re considering what to post on social media, make sure you’re thinking about how to migrate your social media followers over to your email list. You can do this by regularly mentioning your lead magnets and promoting them in your posts.

I’ve taken this advice myself and have been very intentional with how I’ve built my online audiences. I have far more email subscribers than social media followers on any other platform.

Why?

Because every part of your marketing strategy across all platforms should come down to capturing emails.

Building and maintaining your email marketing is incredibly important for real estate agents.

Here are the top three reasons why you need to start prioritizing your email marketing:

1. It’s the only list you actually own.

How many times in the past few years have Instagram and Facebook crashed?

Social media is a great way to connect and interact with your audience. However, it’s entirely unpredictable.

You can do everything right and the algorithm can still choose to limit or ban your posts from your audience.

Or you can get hacked and lose your following overnight.

The people on your email lists made the decision to hear from you.

This gives you direct access to your audience without needing to rely on an untrustworthy algorithm.

2. It’s where people have the most attention span.

If you’ve been here a while, you’ve heard me talk about omnipresence.

Omnipresence is maintaining and holding your audience’s attention in multiple places. It gives your audience the impression that you’re everywhere at once.

Your audience is likely to pay closer attention to emails than any other platform.

By appearing in their inbox regularly, you create that sense of omnipresence. You’re top of mind at all times with your audience.

Then, when they open your email, they are intently focused on your message – especially compared to platforms like Instagram and TikTok where they may be aimlessly scrolling.

This focused attention makes email a powerful tool in your omnipresence strategy, giving you a direct line to your most engaged audience members.

3. It has the highest open rates.

When you consider the reach of all the marketing platforms, nothing comes close to email.

Emails allow you to connect with a significant portion of your audience, consistently.

If your emails contain valuable, relevant, and engaging content, your open rate should average around 40%.

That’s considerably more than the 5-10% of people who see your content through social media.

As real estate agents, using your email list to its full extent can have a huge impact on your business.

Effective email marketing keeps you connected with your audience, establishing credibility and maintaining your relevance.

Common Mistakes Realtors Make with Email Marketing

In all my years mentoring agents, I’ve noticed a pattern of mistakes realtors make in their email marketing.

Here are some common mistakes you might be making with your email marketing and tips for how you can better nurture your email list.

Only Doing One Newsletter Per Month

One monthly newsletter isn’t nearly enough to nurture your email list effectively.

Thirty days is plenty of time for people to forget what they last read from you.

Plus, because newsletters are often formatted with images and graphics, they often get filtered into the promotions tab or even spam.

Monthly newsletters are an old-school, traditional approach to email marketing that we don’t teach in The Listings Lab.

Instead, the best way to nurture your audience is to aim for 2-3 touch points per week.

But if this feels like too much, send at least one weekly email, with some additional touch points over social media and/or texting.

This way, you’re always top of mind for your ideal client. Frequent, consistent emails mean you’ll be the first person they think of when they’re ready to buy or sell.

Not Changing with the Times

Many times, we do things a certain way just because it seems to be how everyone else is doing them.

This is particularly true in email marketing. You see other real estate agents sending emails and think, “I guess that’s how I should do my emails, too!”.

However, most of these strategies tend to be rooted in traditional email marketing rather than how to nurture a modern-day email list.

Simply copying what everyone else is doing won’t cut it anymore.

You need to be intentional about how you engage with your audience and be innovative in your approach.

Not Including Personal Content in Your Emails

The average person moves every eight and a half years.

If your emails only talk about real estate, you won’t be relevant to a large portion of your email list.

And this lack of connection leads to a higher unsubscribe rate.

By including personal content, you keep people interested and engaged.

Your stories and updates make your emails more relatable and maintain your connection with your audience. When you add that human touch, you stay relevant to your whole audience – from the family looking to upgrade next year to the couple who just settled into their new home.

Only Doing Random Acts of Marketing

Another mistake I see realtors making in their email marketing is what I call random acts of marketing.

This is when you’ve built an email list but haven’t done anything with it in a while – or maybe even at all.

Then, when business becomes slow, you blast your entire list with marketing emails out of the blue.

Don’t just email them when you want something from them! Instead, you want to consistently nurture your subscribers.

One way to do this is through an automated nurture funnel.

Set up a sequence of automated emails that go out to your list regularly to keep your audience informed, engaged, and feeling valued.

Which brings us to…

No Automation or Consistency

If you don’t have automation, you won’t have consistency.

And without consistency, you’re missing a key step in creating omnipresence.

When people see you regularly in their inbox – regardless of whether they open your emails or not – you’re still building that sense of omnipresence.

You’re still forming that top-of-mind awareness.

When your email marketing is automated, it’s easier to keep up the level of consistency you need to keep yourself at the forefront of your audience’s mind.

Not Being Niche-Specific

Treating your email list with generalized content is the best way to increase your audience churn.

It’s so important to know who you’re talking to and exactly what they need to hear from you.

By not being niche-specific, you’re sending out content that isn’t relevant to a portion of your audience.

And not being relevant is the fastest way to turn your audience off.

Not Segmenting Your Email Lists

The last common mistake I see real estate agents making in their email marketing is not segmenting their email lists.

Segmenting your lists shows you have a profound understanding of your audience, their wants, their problems, and their needs.

For example, you should always know who the active buyers in your lists are.

These are the people who need more sales-driven content.

However, by sending sales emails to people who aren’t buying or selling, you lose your relevance.

Your emails become annoying and instantly get deleted, or worse, recipients unsubscribe altogether.

Instead of bombarding your entire list with sales content, segment your list based on where they are in their customer journey.

➡️ READ: Customer Journey In Real Estate: The Secret To Having 100s Of Leads Reaching Out Each Year

How to Grow Your Email List for Real Estate Agents

Once you’ve nailed your process for email marketing, you’re ready to take it to the next level.

It’s time to grow your email list. Here are five effective ways to do just that:

1. Your Methodology Guide

In The Listings Lab, we teach agents to create a lead magnet that details their signature methodology.

This guide is your biggest asset. It shows exactly how you address your audience’s pain points and solve their problems with your signature system.

By creating a landing page for your lead magnet, you’ll have one main hub to drive audience traffic to across all of your platforms.

2. Your Facebook Lead Forms

If you’re running paid ads, everything should always lead to an email capture form. Facebook lead forms streamline the process of building your email list. They allow users to provide their email address and opt into your lead magnet directly within Facebook, without needing to visit an external website.

3. Audience Swaps

Collaborations and interview swaps are probably the fastest and easiest way to grow your email list.

This works by finding complementary communities – people who have the same niche as you but offer different services.

Then, you swap audiences for a day – think Instagram story takeovers, free trainings, or podcast interviews.

The goal is to share your expertise with an audience similar to yours to grow your own following.

And, of course, capture those valuable emails along the way!

4. Open House Opt-ins

Although I wouldn’t expect much growth from this tactic, gathering email addresses during your open houses is still a valid way to grow your email list when done right.

5. Website Registrations

While websites don’t convert as high as they once did, it’s still valuable to have email sign-up forms on your website.

Your email list should be your largest audience. It takes priority over any of your social media followings.

Make sure you’re consistently making time to grow and nurture it.

Email Marketing for Realtors FAQs

Even knowing common mistakes to avoid and tips to grow your email lists, email marketing for realtors can be tricky.

Here are some of the most common questions real estate agents have about email marketing to help you clear up any lingering confusion.

How do you deal with unsubscribes?

Unsubscribes are a part of email marketing. There’s no avoiding them.

When your list is small, a few unsubscribes can feel like a drastic change. However, as you grow your list, those numbers will feel less significant.

The main point to remember is unsubscribes happen because of a lack of relevancy.

If your email content doesn’t resonate with your audience, they’re going to leave.

Your messaging needs to constantly be evolving. Understand your niche, stay on top of your market and the buying cycle, and adapt your content accordingly.

This helps keep your emails relevant which keeps YOU relevant to the people reading them.

Writing emails takes so long. How can you save time?

The easiest way to save time when writing emails is to repurpose your content.

Your top-performing content – particularly when it’s long-form – makes the best emails.

Don’t worry about your audience seeing the same content twice. People consume so much content on a daily basis that they won’t notice.

Pull from content you’ve posted to your Facebook group, Instagram, or blog. Think of anything that has generated high engagement.

Once you’ve chosen your content, the majority of it is already written for you.

It’s just a matter of rewording existing content into email format.

Put it all together to form a greatest hits collection of your best work to form your email nurture sequence.

Just remember to keep updating your sequence with fresh, high-performing content.

This way, your emails stay relevant and keep your audience engaged.

What’s The Difference Between a Database and an Email List?

Your database is made up of your past clients and leads you know personally.

Your marketing email list consists of people who have opted in to receive your emails. These are usually cold to warm leads who need more nurturing.

The way you interact with each of these lists will differ.

For your database, you can be more casual and more intimate as you slowly nurture them towards repeats and referrals.

But, with your email list, you need to take the time to slowly take them through the nine-point psychological journey – i.e. your real estate sales funnel.

Again, this is where relevancy comes into play.

You have to be intentional with what you choose to put in front of each group.

And if you don’t currently have an email list, this is your sign to start building one now.

Your database will churn 20% conversion every eight and a half years. Meanwhile, your email list brings new people into your following every day.

This is why bringing in new people and being omnipresent in front of new people becomes so important.

The Ultimate Goal of Email Marketing

The main goal of email marketing for real estate agents is to build a strong foundation of deals through organic marketing.

Then, when you’re closing enough deals you can start running paid ads.

Paid traffic will help your email list grow even faster while boosting your organic social media following, too.

Sometimes we’re limited to the size and quality of our audiences.

For example, someone with a complimentary audience of 100,000 followers isn’t necessarily going to want to collaborate with you if your audience is too small.

It won’t be an equal exchange.

People will ask about your email list size, how often you clean it, and your open rate.

These are the metrics people will want to know before even considering collaborating with you.

But with a larger following, you’ll gain access to bigger complimentary audiences to collaborate with and expand your reach even more.

The more you grow your email list, the more your audience growth compounds across all platforms. You open doors to bigger opportunities. You’ll start bringing in more deals as your momentum multiplies.

By maintaining and nurturing an intentional email list you will always be top of mind and relevant – both to past clients and potential prospects.

In The Listings Lab, we give our members an 12-month email marketing sequence. These templates are proven to maintain your omnipresence and make it easier to turn prospects into loyal clients.

Ready to master digital marketing so you can turn strangers into clients?

Join the thousands of agents who have taken control of their lead generation with our proven marketing strategy.

Click here to book a FREE call with our team and let’s chat about how The Listings Lab can help you dominate your local market and consistently land high-value listings.

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