Jess Lenouvel

Facebook For Realtors: Tips For Better Reach, Engagement & Lead Generation

October 18, 2023 by Jess Lenouvel

One of the BEST social media platforms you need to be leveraging as a real estate agent is Facebook.

Everyone’s on Facebook, so it’s a great way to build connections, showcase your expertise, and get people in your network reaching out to you.

But while Facebook can be a powerful marketing tool, a lot of agents don’t know how to properly leverage it. They might post on the platform, but they get barely any traction.

It’s not that Facebook isn’t good for realtors. It’s that you don’t know how to use it successfully to reach potential clients.

In this post, I’ll show you how Facebook works, including the big differences between using your personal and business profiles. I’ll share some easy tricks to improve your reach, how to avoid common Facebook mistakes realtors make, and ultimately get way more out of Facebook as a realtor.

The Limitations of Facebook Business Pages For Realtors

Have you tried to use your Facebook business page in the past, but felt discouraged because your posts got barely any reach?

You’re not alone.

While having a low reach on your Facebook business page can be frustrating, there’s a good reason for it.

Facebook is a business, and when you create a business page, you’re essentially telling Facebook “Hey, I’m a business too.”

And what do businesses do? They pay each other for advertising and visibility.

In short, Facebook really wants you to pay for promoted posts and ads on your business page. It’s a bit of a ‘pay to play’ game.

That’s why the organic reach on the platform can be so crappy.

So instead of getting disheartened by the platform’s reach, here’s how I choose to look at things.

I view my Facebook business pages like a secondary website. You absolutely need one, and it’s where your ads live if you’re running paid ads. But don’t expect much organic reach and engagement.

For example, even though I have over 300,000 followers across all of my social and marketing platforms, my Facebook business page only has around 10,000 likes. Facebook restricts organic business page reach to nudge you towards paying for ads.

So if the reach on your business pages is so low, what’s the solution?

It all comes down to knowing how to leverage your personal profile on Facebook.

Maximizing Your Personal Facebook Profile As A Realtor

A lot of realtors are seriously underutilizing their personal Facebook profile.

But when you take the time to properly optimize your Facebook personal profile, it can act as a mini sales funnel for your real estate business.

If you’ve seen my “3 Steps to Getting Consistent Clients from Social Media” training, you know exactly how to set up your personal profile for success.

If you want to watch it, join The Listings Lab Facebook Group to get access!

Posting regularly on your personal profile will give you the absolute best organic reach, especially because you already probably have so many friends and connections there.

Don’t have a lot of Facebook friends? Remember, Facebook allows up to 5,000 connections. If you’re not reaching that limit, consider it an opportunity to organically nurture and connect with more people on a platform that offers significant visibility.

A strategic personal Facebook profile can be huge for organic relationship-building. In fact, we have members who have tripled their business solely from optimizing their personal Facebook profiles.

Don’t overlook this free tool!

Avoid This Most Common Facebook Mistake

Here’s one of the biggest Facebook marketing mistakes I see agents making.

They’re using Facebook as a tool to promote other content they’re making.

Maybe they have a blog, a YouTube channel, or even a podcast.

So they’ll post something like, “I just published a new YouTube video – click here to watch!” and then their post tanks and gets almost no reach.

Here’s why – Facebook and YouTube are competitors.

When you post a YouTube link on Facebook, you’re driving traffic OFF of Facebook’s platform.

So Facebook tanks the reach of those kinds of posts, instead favoring posts that keep you on the platform longer.

This applies to any links off of Facebook – your website, YouTube, etc. Facebook wants you to stick around longer to view more ads, so it restricts the reach of posts that drive external traffic.

You’ve got to think strategically about how Facebook wants you to use it if you want to maximize your visibility on the platform.

Another big mistake realtors make?

Posting about complaints and venting on their personal profile. This could be about anything, from bad customer service to issues with companies and overall frustrations.

That stuff is way better suited for something like Twitter, not for converting warm prospects on Facebook. The last thing you want is for people to associate complaining and negativity with your brand.

So instead, keep the content on your personal page focused on just 3 buckets: authority, personal, and social proof content.

Be very mindful of what you’re sharing on Facebook as a realtor, and don’t post anything that would taint your brand’s reputation.

When you prioritize strategies like this to increase optimization, you’ll increase your reach and engagement on the platform, so you can generate more business off Facebook. So use your Facebook business page as a secondary website—don’t expect great organic reach. Leverage your personal profile for organic relationship-building with potential prospects and leads. And avoid common pitfalls like links away from Facebook or indulging in negativity.

Making these simple Facebook tweaks as a real estate agent will get your content and messaging in front of way more qualified prospects.

Want to learn more about how you can leverage Facebook – and other social media platforms – to fill your calendar with appointments and become the go-to agent in your market?

Then download The Listings Lab Method Guide for free to start signing more clients through social media marketing.

Is Real Estate Burning You Out? This Might Be Why

October 11, 2023 by Jess Lenouvel

Feeling exhausted and overwhelmed in your real estate business?

It’s easy to assume that the overwhelm comes from taking on too much.

But here’s the honest truth…

From my own personal experience, and my experience coaching thousands of agents, burnout often stems from feeling like you can’t be yourself – or pretending everything is fine when it’s not.

Faking positivity fuels stress. When you try convincing yourself, your audience, and your family that you’re totally happy with your business as-is, it’s exhausting.

Maybe you pretend that your current business is enough, that you love doing EVERYTHING in your business, or that you don’t need more support. Maybe you pretend that an inconsistent, unstable business is perfectly fine.

Whatever it might be, I’ve been there too.

And this is something no one’s really talking about… but I think it’s important to cover. So let’s dive into the deeper reason as to why so many agents are experiencing burnout.

When ‘Champagne Problems’ Become Too Much To Bear

The first time I hit seven figures selling real estate was the most exhausting period of my life. I had no support, no systems, but pretended everything was great because that’s what everyone expected. My phone would ring and I’d cry, handing it off to my husband.

Some may call those “champagne problems” of having too much business.

But the truth runs deeper than that.

In reality, I was distracting myself from all of my other problems in life by hustling harder in real estate.

Hustling your way to seven figures is not something I recommend.

Money is never worth it if it’s at the cost of your time, energy, relationships – all of life’s precious resources.

Once I built systems, a team, and a plan, everything changed. I no longer felt like I constantly had to hustle and grind just to keep the business afloat. I could take a step back, put systems in place, and stop trying to do everything myself. It made a world of a difference in reducing burnout.

Distracting Ourselves from the Truth

Often, we distract ourselves from facing the hard truth that we’re not happy with our business or life.

We pile on unneeded tasks, causing overwhelm and burnout.

If you can relate, I’m willing to bet there’s a small voice in your head telling you that you’re meant for more than just the daily grind and hustle.

For me, at a certain point this little voice got so loud that I had no choice but to listen.

I knew I was meant for more than hustling – that I could create systems for the business I wanted. I didn’t have to keep pushing myself to exhaustion just to hit goals or create the income I desired.

I just had to make the time to put the systems and tools in place.

Making Space For Growth-Orientated Activities

When you feel deep down that you’re meant for more – better systems, more freedom, consistency – yet can’t find the time to implement your ideas, it can drain the life out of your business.

You have game-changing ideas to elevate your business, but time, energy, and bandwidth are always lacking. There’s always something seemingly more “urgent” on your task list each day.

As a real estate CEO, you need to carve out time and space in your calendar to work on your business, not just in it. You need to prioritize proactiveness, and not just put out fires all day.

If you don’t create space to implement those growth-oriented ideas, you risk heading straight for burnout.

Pretending to be content with the constant hustle can perpetuate harmful narratives. While other industries have evolved beyond the “hustle and grind” mentality, the real estate industry often seems stuck in it…

There’s this prevalent sense that suffering is necessary and expected. But it doesn’t have to be. You just have to make a commitment to building something better than what you’ve currently got.

“But I Don’t Have Time For Growth”

When people say “I don’t have time,” nothing drives me crazier.

Because let’s get real”

You don’t lack time, it’s just not a priority.

We all make time for priorities. If you want a sustainable, scalable business badly enough, you’ll make time to build it.

The first step is dropping the charade and admitting what you’re doing now isn’t working.

I get it – admitting that things aren’t perfect is hard. We’ve all been there. The key is what you do next. Take care of yourself first, then take steps to build the business you want. You deserve it, and there’s still time. Don’t wait until it’s too late.

You can take the first step today by booking a call with The Listings Lab.

Together, we can help you start building a business that feels wildly fulfilling, from the inside out.

Apply Here To Book A Call With Our Team

Customer Journey In Real Estate: The Secret To Having 100s Of Leads Reaching Out Each Year

October 4, 2023 by Jess Lenouvel

Do you ever wish you had a steady stream of inbound leads reaching out to you on social media? The key is understanding the role of the customer journey in real estate.

The Customer Journey In Real Estate

When discussing the customer journey in the context of your real estate business, here’s what I mean.

The customer journey is the various stages your prospect goes through before they eventually buy.

Everything from the awareness stage, where they first become aware of you, all the way up until the end of the journey when they’re ready to hire you.

To turn cold leads into warm inbound clients, you need to guide your audience through the entire customer journey – with tailored messaging for each stage.

But most agents aren’t doing this. Instead, they’re only speaking to the leads who are in the final stage of their customer journey.

Here’s why this is such a big problem, and what to do instead to start having 100s of qualified leads reach out to you each year!

The Mistake: Only Speaking To Leads At The End of the Customer Journey

Did you know that only around 2% of your audience is in “ready to buy” mode at any given time?

What does this mean? You’re missing out on the 98% of qualified prospects who aren’t ready yet but are in the earlier stages of the customer journey!

Not only are you ignoring them, but you also likely lack the strategy to move them along and get them closer to being ready to work with you.

This is where the typical promo real estate posts miss the mark. As I scroll through social media, it’s painful seeing the same stuff from agents over and over again.

You’re asking for business repeatedly without giving value to audiences in different customer journey stages.

So it’s time to ditch the constant “just listed, just sold” posts and start marketing with your buyer’s journey in mind.

The Solution: Segment Your Audience into The Different Stages Of The Customer Journey

Here’s how we fix this—you need a process to speak to audiences in different stages of their real estate journey. You have to be able to activate your entire audience, not just the 2% ready to transact.

There are 3 simple customer journey stages your audience falls into:

Early: Far from wanting to move
Middle: Thinking about moving
Late: Ready to move soon

Anyone following you fits into one of those stages currently. But most agents only market to the last group who’s ready now.

You might think that by hard-pitching people and constantly promoting your services, they’ll realize they’re ready to work with you.

But you can’t rely on brute force to push people along. That’s not how marketing psychology works. Your prospects will just find someone else they resonate with more who respects their timeline.

You need a strategic plan to move people from that first stage, down the funnel, until they reach the ready-to-move stage. This takes time, consistency, and understanding the mindset and motivations of your audience at each customer journey stage.

For those just starting to think about moving, they need education from you. For those getting closer to moving, they need reassurance. Your messaging needs to align with where they are in the customer journey.

How To Guide People Through The Entire Real Estate Customer Journey

Your marketing has to gradually move people through the process. In The Listings Lab, we use a 9-point content system to take people from stranger to client by optimizing messaging for each customer journey stage. You have to move people along or you’ll lose them.

If you’re not building resonance with your audience, you won’t get those inbound messages and requests. That’s what psychology-driven marketing content is all about.

It’s about being helpful and providing value across the customer journey, not demands, offers, and call-to-actions right away.

You have to nurture your audience, build trust, establish your expertise, and educate people before you make offers or pitches.

Remember – while some people might binge your content and be willing you work with you in just a few days, many people will take weeks or months before they trust you enough to reach out.

Once you’ve guided people through this customer journey, they’ll seek you out proactively when they’re ready to move.

Prioritizing The Customer Journey Leads To Create Life-Long Real Estate Clients

When you market only to people at the bottom of your funnel, you get high audience churn.

Why?

Because you’re only making yourself relevant to those 2% of people who are in buying mode.

After people are done buying or selling a home, they’ll likely unfollow you, because you’re only posting your listings and overly sales-y posts.

But when you use the mix of content types we teach in The Listings Lab, you’re relevant to your community no matter what stage of life they’re in.

This is how you build clients that stay with you for life.

You might work with someone and then they’ll keep following you and getting nurtured by your content. In 5 years’ time when they’re ready to move again, you’ll still be top of mind.

Prioritizing the customer journey in your real estate marketing results in more new clients, more referrals from your audience (even if they haven’t worked with you yet), and more brand evangelists for your business.

That’s why our members consistently get 3-10 extra deals per month by optimizing messaging across the customer journey.

Remember, most of your audience isn’t ready yet, but they WILL be eventually. It doesn’t matter what your niche is.

The key is to stop speaking exclusively to the 2% who are ready now. Develop a strategic plan to nurture your audience through an educational journey that turns cold leads into warm inbound clients.

That’s how you’ll master the customer journey and get hundreds of qualified leads reaching out to you each year!

Ready to start signing 3-10 more deals per month through social media?

Apply to The Listings Lab and book a call with our team HERE to see how we can help you achieve your business goals.

How This Agent Mastered Content Creation To Sign Million-Dollar Clients

September 27, 2023 by Jess Lenouvel

Want to build a 7-figure real estate business?

Then you must master the art of content creation.

And no, I don’t just mean posting generic listings or content for the sake of posting content – I mean having and using a rock-solid content strategy.

These days, being a good agent isn’t enough.

You must also be a skilled content marketer.

In our flagship program, The Listings Lab, we teach agents the content marketing strategies they need to scale from six to seven figures.

One of our superstar members who’s executed these strategies successfully is David Brinns.

By implementing The Listings Lab Method in his business, he’s been able to land multi-million dollar contracts…all through his organic content.

Want to know David’s biggest takeaways and lessons from the program that allowed him to scale to seven figures with this content?

Let’s dive into David’s content journey and his biggest realizations since implementing our strategies.

David’s Content Journey

David’s content journey began in 2017.

At the time, he never saw himself as a strong writer or content creator.

However, when he began posting content on Facebook for his self-development coaching business, he started getting a ton of messages from people telling him just how much they loved his posts.

It was clear: David had a talent for content creation.

But here’s where he went wrong…

At the time, David’s attention was split between his two businesses – his online coaching business and his real estate work.

And while his coaching posts were getting lots of engagement, his real estate posts were flopping.

He didn’t know what he needed to post about to sign clients – it was like he was throwing spaghetti against the wall.

David decided to take the leap and join The Listings Lab. Through the program, he was able to stop splitting his focus between two businesses – and channel all his energy into real estate content. He learned the intricacies of creating psychologically driven content to successfully sign real estate clients.

By becoming a master at the 9 types of content that we teach in the program (such as personal, lifestyle, beliefs, authority, and testimony), everything began to change for him.

(Want a slimmed-down version of this training? Read the blog post: Master Real Estate Content For Social Media With These 3 Types Of High-Converting Posts)

Instead of posting generic “just listed, just sold” posts that got barely any engagement online…David used our program to develop a profitable content strategy.

His posts were getting engagement, and leads were beginning to take notice.

Most importantly, he recognized the power of creating valuable content that resonated with the right people.

When you consistently resonate with your audience, they automatically see you as the solution to their problems. And THAT is what gets clients sliding into your DMs!

The Power of Polarity

One of the biggest shifts David made throughout his time in The Listings Lab?

He learned to stop playing it safe in his content and start being polarizing.

If you want to get people talking – if you want to get people to notice you – you have to embrace the power of polarity.

Being polarizing isn’t complicated.

It simply means going against the status quo.

What is every single agent in your market saying and thinking? And what do you think that’s different than the standard opinion?

Whatever the “standard” opinion is – go the other way.

This is how you become a thought leader in your industry.

The Art of Attraction

Once you understand the psychology behind great content, you no longer have to chase clients.

So many realtors are trapped in 1990s tactics. They spend their hours scripting, cold-calling and doing unsuccessful lead-gen.

But in the 21st century, the way to build a mega-successful real estate business is through attraction marketing.

This is especially important if you’re going after high-end clients.

Premium clients don’t want to be sold to.

Why?

Because wealthy people feel like somebody always wants something from them.

So if your content is overly pitch-y or sales-y, high-end clients will immediately filter you out as noise.

After realizing this, David moved away from sales-heavy posts, embracing the psychology-driven content approach we teach in The Listings Lab.

The result?

Within just a few short months, he started signing multi-million dollar deals.

He didn’t need to do any chasing. They approached HIM about working together.

With a simple shift in your attitude and the right content strategy, you can get the attention of these premium clients!

At the end of the day, great content marketing is about focusing on attraction over promotion.

Shifting From A Getting To Giving Mindset

Premium clients (and all clients, for that matter) can sense this desperate energy.

They can FEEL that you’re trying to get something from them.

And so your content only repels them.

Here’s what you need to do instead…

Switch your intention when creating your content.

Instead of asking what your clients can do for you, ask them what YOU can do for them.

Ask yourself: what does my ideal client need to hear today? How can I add value to their life?

By being generous in your content, you’ll be able to leverage the law of reciprocity.

The law of reciprocity states that when someone is generous with us, we have a basic human instinct to reciprocate.

When you give, you will receive.

Building Your Content Muscle

While David’s gotten some incredible results with his content since implementing The Listings Lab Method, he struggled in the beginning.

His biggest word of advice to other agents?

Don’t be too hard on yourself when you’re first starting out – it’s a learned skill that requires practice.

You have to remember to be patient with yourself when you’re starting out. Just like strength training, your content muscle will get stronger over time.

Don’t get discouraged if the results aren’t instant.

Be consistent – and keep refining your process. There are too many agents who give up right when they’re on the cusp of a breakthrough.

Stay the course and you will soon start to see results.

Remember that the goal isn’t immediate sales from every piece of content. It’s about building relationships and becoming the go-to authority your audience knows and trusts.

When you stack content consistently over time, the compound effect results in exponential growth.

By valuing attraction over chasing, and reciprocity over manipulation, you create marketing that converts.

Ready to Take Your Content to the Next Level?

Want to implement a rock-solid real estate content strategy like David?

We’ll teach you how in The Listings Lab.

Learn how to establish your authority online, grow your reach, and convert consistent leads through our proven framework.

Apply here to book a call with our team and see if the program is right for you. We’ll talk about where you are now, where you want to be and how we can help you get there.

The 5 Most Common Real Estate Agent Fears (And How To Get Over Them For Growth)

September 20, 2023 by Jess Lenouvel

Do you feel stuck at a standstill in your real estate business?

Maybe you have big, lofty goals…

To build a 7-figure business
To finally take the month-long vacation you’ve been dreaming of
To build a powerhouse team so you can finally stop working 60-hour weeks

But no matter how grand your vision is, your reality doesn’t exactly match up.

You buy all the planners and business tools, you take the workshops, you buy the books…

And yet no matter what you do, you find yourself in the exact same place.

If you’re having trouble changing what’s in your external reality, it’s time to take a look inward.

If you’re trying all of the tactics and strategies, but you don’t feel like things are shifting, there’s a good chance you’re being held back by fear.

As humans, we’re biologically motivated by fear.

Your brain is designed to scan your environment for threats – and make decisions that will keep you safe.

This means that every time you’re hit with the possibility of leveling up or changing where you are today, your ego steps in, whether in the form of fear or just discomfort.

Your brain does this because it hasn’t caught up yet to the fact that you’re not a caveman being chased by an apex predator.

What your brain knows will keep you safe, it will encourage you to repeat. It’s up to you to choose the scary thing anyway.

Are you ready to conquer your fears as a real estate agent?

These are the five most common fears of real estate agents that might be sabotaging your growth.

Fear Of Failure

If you’ve been struggling to take action in your real estate business – whether that’s joining a coaching program, hiring your first team member, or publishing a video on social media – it could be due to an underlying fear of failure.

This often manifests in the form of waiting for the “perfect time” or the “perfect circumstances” in order to do something.

But waiting for something to be “ready” is just your brain’s way of protecting you from failure, disappointment, and risk.

What you need to know is this – those things are unavoidable. No one is ever fully ready for change. We have to make peace with that fact and get comfortable with the concept of launching and learning.

You don’t get to be great without failure—without launching, learning, and then iterating.

Business is all about problem-solving. If you’re constantly waiting for the perfect answer, you never get to learn what the right solution is. If you go about everything in your business (and your life) from a place of fear of failure, nothing will ever happen to or for you, good or bad.

But while many agents believe that fear of failure is their biggest obstacle, there’s another fear that could be sabotaging your growth plan…

Fear Of Success

Let me tell you a personal story about how this fear showed up for me. 👇

Once, in a single weekend, I secured more deals than I had in the entire previous year. But rather than feel elated, I just felt overwhelmed. I didn’t understand how to process what had just happened. A massive up-leveling had just occurred—and it scared me.

While failure can be devastating, it’s often more clear-cut. Failure provides clear feedback, pinpointing what went wrong. But success? It’s murkier. Often, we’re uncertain about the exact cause, and that ambiguity can be unnerving.

Especially if we’ve been struggling for a while, sudden success can feel alien. Our brain, honed for survival, sometimes interprets success as a potential threat. Our first taste of success forces us to confront our pride and ego in ways we’ve never done before

This skewed perception might explain why some agents who succeed early on eventually lose their way. A large ego can lead to short-sighted decisions. Sometimes, success feels so unfamiliar that we unintentionally self-sabotage so that we can go back to what we knew before.

Finding success is one thing – but committing to the inner work required to grow into your next level is where the real work lies.

Fear Of Being An Imposter

Do you ever feel like successful real estate agents possess some inherent quality that you don’t have?

Here’s a spoiler alert: they don’t.

If you’ve ever felt out of place in real estate or feared someone might expose you as a fraud, you’re likely experiencing imposter syndrome.

Because here’s the deal…

At the end of the day, we’re all coming at challenges and opportunities in our life from a similar human experience.

Incredibly successful people still get nervous. They stress about their taxes. They still make mistakes. They screw things up. They fail.

If you let your impostor syndrome stand in your way of moving forward and making real change—well, for a potential client, the choice is going to be either you or someone else.

So the question is…

Who will you let it be?

Fear Of Judgment

This fear trips up so many real estate agents…especially when it comes to marketing.

This fear often sounds like:

What will they think of me?

Or:

I can’t possibly record a video for Instagram…I need to lose 10 pounds first.

Or even:

There’s no way I can send out that email broadcast…I’m a terrible copywriter.

But here’s the truth: Perfection is the enemy of progress.

Your potential clients aren’t looking for a flawless figure or an award-winning copywriter – they’re looking for authenticity, someone who understands their needs and is real with them.

Every moment you spend dwelling on self-doubt or feeding into that fear of judgment is a moment you’re not serving your clients or building your brand.

The biggest regrets come from the chances we didn’t take, not the ones we did. So, put yourself out there. Your genuine self will resonate far more than any ‘perfect’ version ever could.

Fear Of Making The ‘Wrong’ Choice

Nothing in life is ever permanent.

Yet so many agents act as if once they choose something, they’ll be stuck with it for life.

I often see this fear manifest when it comes to choosing a real estate niche.

Someone might have the desire to niche down and serve divorcees.

But then all of a sudden, they panic, wondering:

What if I don’t want to work with divorcees my whole life? What if I get stuck serving a target market I hate?

Their fear stops them in their tracks, and they go back to serving anyone and everyone.

This fear of commitment to a choice is a common human tendency. It stems from the worry of missing out on other opportunities.

But here’s the real kicker…

Not making a choice at all is also a choice in and of itself.

So you get to decide.

Either you can choose to stay stagnant.

Or you can choose to take decisive action, and then refine as you go.

Remember, growth is often uncomfortable.

But pushing past these fears is what separates those whose income plateaus and those who build successful 7-figure businesses.

So acknowledge your fears – but don’t let them dictate your path. Instead, choose to step outside your comfort zone, take action, and commit to the inner work required to leap to your next level.

If you’re ready to conquer these fears and kick off a journey of growth, I invite you to join the free Facebook group: The Listings Lab Method For Real Estate Agents.

Here, you’ll find a supportive community of like-minded real estate agents dedicated to overcoming these obstacles and leveling up, together.

➡️Join The Free Facebook Group HERE

4 Strategies To Create More Work-Life Balance as a Real Estate Agent

September 13, 2023 by Jess Lenouvel

Does the idea of ‘work-life balance’ as a real estate agent feel like an elusive dream?

For many of us, carving out time for our personal lives can feel impossible – especially in an industry that glorifies the grind.

But guess what?

You don’t have to keep being the ‘always-on’ realtor.

You don’t have to be the agent who puts everyone else before themselves – who clocks 80-hour weeks on the regular.

You have a choice.

It’s entirely possible to strike a balance where you thrive professionally without sacrificing your personal well-being.

Through the actionable strategies I’ll share below, you CAN prioritize both success and self-care.

I’ll share the mistakes I made and the biggest shifts I made that allowed me to scale sustainably.

So let’s dive into how you can transition from feeling overwhelmed to empowered, and pave a sustainable path to a 7-figure real estate business.

Boundaries

When I was working in real estate, my mornings were often fueled by coffee and anxiety.

I was that typical agent who started checking emails the moment I opened my eyes.

I was always on. Rather than pouring into myself first, I went straight into helping my team and my clients. It felt like someone always needed something from me.

But here’s the truth…

The only person to blame for this setup was myself.

I realized I had to do a major overhaul of my boundaries.

So, I decided to set a rule for myself. My phone stayed on ‘do not disturb’ until I had taken care of three things—my body, mind, and spirit.

This could look like going on a 30-minute walk, listening to a personal development podcast, and doing a short meditation or some intuitive journaling.

I would only let myself lend support to others once I’d filled my own cup.

Because here’s the reality. 👇

If you start every day answering calls for your attention, you’ll feel very empty very quickly.

Ask yourself: Where do I need to set up boundaries and limits on my time? Am I giving people access to me too freely?

Delegation

There’s no way around it…

You can’t embrace work-life balance as a real estate agent while trying to do it all yourself.

It’s just not possible!

Sooner or later, you’re going to have to embrace the magic of delegation.

Now, I know what you might be thinking.

I can already hear you saying, “I tried to hire team members in the past and all I had to do was babysit them. There’s no point!”.

And to that, I say, I’ve been right where you are.

But trust me, it IS possible to build a real estate team that supports you fully, who saves you time and energy rather than depletes it.

To experience the power of a self-reliant team, you need to commit to being a better boss.

Too many agents complain about their team, while at the same time they’re:

Micro-managing how they do their work
Throwing them into the deep end with no real estate operations manual or SOPs
Holding on to unnecessary tasks because they can’t give up control

Creating a team is a game-changer, but it requires work on your part too.

Expect that you might need to spend a bit more time in the beginning building training materials, properly vetting and interviewing employees, and training them on your processes and core values.

While there’s a bit more upfront work required, soon your team will be autonomous, and then you’ll be one step closer to the work-life balance you’ve been craving.

Systems & Automation

Hiring team members without implementing proper systems and automation is a band-aid solution.

You’ll go from spending your time doing the work to spending your time fixing processes and answering questions about the work.

You’ll also waste a lot of money paying a team member to do something when you could instead pay for software that does the same thing for $20/month.

This will also free up time for your team to work on more impactful projects.

Let me give you an example of an automated system we help our members in our 7-Figure Agent Collective program build out.

Using Airtable, we help our members create an almost entirely automated system for team hiring.

Here’s how it works.

When hiring a new team member, they simply tweak a few email templates and update application statuses. Candidates have a ready-made form to complete to apply for the job.

The system then manages scheduling, sends out emails, including rejections, and more.

This lets team leads concentrate on the most important tasks: interviewing, assessing sample tasks, and finalizing job offers.

Systems like this not only improve your work-life balance as a real estate team lead but your entire team’s, too!

Develop A Consistent Lead-Generation Machine

One of the biggest reasons so many real estate agents struggle with work-life balance is that they don’t have a consistent system for bringing in leads.

This can cause a ‘rollercoaster’ type of work environment.

One month you might be hustling working 80-hour weeks for your clients, only for your pipeline to run dry the next.

You end up spending countless hours prospecting and reaching out to everyone you know for referrals. A sense of panic and urgency fills your day. The last thing you feel is calm and balanced.

But all of this could be solved if you had a consistent method for bringing in high-quality leads to your real estate business.

This is exactly what we help you set up in The Listings Lab.

If you’re tired of never knowing where your next lead is coming from…

If you’re ready to stop hustling for clients and free up time in your schedule each week…

If you’re ready to build the consistency, predictability, and scalability needed to reach 7 figures…

Then I invite you to apply here and book a call with our team to see if the program is right for you.

Work-life balance as a real estate agent isn’t impossible. You DON’T need to sacrifice your time in order to build a successful real estate business!

Apply here for your FREE call to see what’s possible when you build out a scalable and consistent lead-generation machine.

Stuck at 6-figures in your
Real Estate business?

You must read this free guide NOW

Let’s get to know each other…

Ready to double your income and profits in the next 12 months?
Start implementing the Listings Lab Method