10 Key Mindset Differences Between 6- And 7-Figure Real Estate Agents

Picture of Jess Lenouvel Speaking to Her Audience at a Live The Listings Lab Event | Real Estate Mindset Differences

Feeling stuck at 6-figures?

When you hit a plateau in business, you might think adopting a shiny new strategy is the way to push past it. 

But the real truth? 

Business strategy is everywhere.

It’s in books, podcasts, Facebook – everywhere.

Information isn’t what’s holding you back. 

Instead, it’s your mindset. 

The way you show up and think about your business is probably what’s actually keeping you stuck. 

If you want to scale to 7-figures, it’s time to start thinking like a 7-figure agent. 

Let’s explore the mindset shifts 6-figure agents need to adopt to break into 7-figure territory. 👇🏼

7-Figure Agents Love Business (Not Just Real Estate) 

Most 6-figure agents think of themselves as self-employed. 

They love the flexibility of their job, their salary, and the ins and outs of selling real estate. 

But they don’t necessarily think of themselves as an entrepreneur. 

When you’re serious about hitting 7-figures, being excellent at real estate isn’t enough. 

You have to fall in love with the business of real estate as well. 

It’s fine to be self-employed.

But you can’t keep the same self-employed mentality if you want to scale. 

There are limits to what you can do as a self-employed agent.

And for 6-figure agents, those limits become painfully apparent when they need to focus on foundational business-building activities. 

Most 6-figure real estate agents hate the systems, the tracking, the hiring, the content creating…

They hate all the things that they need to be doing to scale. 

So they simply don’t do it.

You have to develop a relationship with the business side of things to have a real business.

You have to be working ON the business, rather than IN the business.

Otherwise, you’ll always have just a successful 6-figure hustle. 

7-Figure Agents Upgrade Their Business Model

One of the biggest mindset misconceptions agents have when going from 6- to 7-figures is they just have to do more of what they’re already doing. 

It’s easy to believe that you just have to get more leads, put in more hours, and really double down on your current strategies. 

But that’s simply not how it works. 

What gets you to 6-figures won’t get you to 7-figures. 

To make that jump, you have to break your current system and rethink your entire approach. 

It might feel like you’re starting from scratch, but think of it like a video game:

You’ve mastered the first stage, but the rules and challenges shift when you level up.

Reaching 7-figures takes a whole new business model, different skills, and a fresh mindset. 

You have to evolve your approach, or you’ll stay stuck where you are. 

7-Figure Agents Have An Investor’s Mindset

As a business owner, you must know how to manage your resources. 

Most importantly, this includes managing your money. 

To make the jump from 6- to 7-figures, you need to start handling your resources with an investor’s mindset. 

For example, most 6-figure agents use 100% of their commissions as their personal income. 

Then, they use the money to upgrade their lifestyle – a new car, a bigger house, fancier vacations, etc. 

This is known as lifestyle creep. 

But, as soon as you decide you’re going to scale your business, you have to separate your business money from your personal money. 

Start paying yourself a salary from your commission and allocate the rest to reinvest in your business.

You can’t allow lifestyle creep to become your new normal. 

Instead, when you make the decision to scale, you have to pull your lifestyle back a bit. 

This can be difficult – especially when you don’t come from a background of tremendous wealth.

It can be tempting to spend money on things that make you *look* like you’re successful. 

But you have to shift your mindset from just looking wealthy to building your wealth. 

This way, you have the resources to put money into upgrading your systems, tools, and support that you need to scale your business to 7-figures. 

7-Figure Agents Embrace Long-Term Thinking

For 6-figure agents, everything feels urgent.

Your days are spent putting out fires and panicking about where your next client is coming from. 

You’re constantly juggling tasks instead of making real progress towards long-term goals. 

Because of this, you resist working ON your business because you’re worried it will take away from bringing in new clients. 

Then, you’re stuck in a never-ending cycle. 👇 

You spend all your time doing business, leaving no time for the business itself. 

But when you neglect working on your business, you have to hustle so much harder just to get more deals.

This leads to poor, short-term business decisions just to stay afloat.

7-figure agents, on the other hand, understand the value of long-term thinking. 

They have a plan and they understand the value of sticking to it. 

For example, long-term thinking might mean turning down a client in the short-term because they’re not an ideal fit. 

This way, you’re free to use that time to work on your marketing and attract more perfect-fit clients. 

Meanwhile, an agent only thinking in the short-term would take on a non-ideal client because they need the money – even if it goes against their ultimate vision. 

To reach 7-figures, you have to start thinking proactively. 

Stop guessing and take intentional steps to scale your business. 

7-Figure Agents Confront Their Money Mindsets

Everyone has a financial “set point” – a level of wealth that feels safe and comfortable.

When running a business, it’s natural to want to increase this set point.

However, many entrepreneurs find themselves unconsciously resisting growth due to deeply ingrained beliefs about money and success.

These beliefs, or “money stories,” often manifest as seemingly logical thoughts.

For example, “I’m comfortable at 6-figures because 7-figures will mean less time with my family.” While these stories feel true, they’re usually not grounded in reality and can limit your potential for growth.

To reach higher levels of success, you must challenge these limiting beliefs.

Many people associate growth with increased stress and settle for their comfort zone.

However, scaling a business isn’t about working harder or doing more of the same. Instead, it involves adopting new strategies, mindsets, and habits that allow you to scale with ease.

Confronting your money stories is the first step in breaking through self-imposed limitations.

By examining and questioning these beliefs, you open yourself up to new possibilities and allow your business to grow beyond your current comfort zone.

7-Figure Agents Don’t See Themselves As A Victim Of Their Business

Many 6-figure earners find themselves trapped in a cycle of blame, pointing to external factors like market conditions or fierce competition to explain their income plateau.

This tendency to deflect responsibility often stems from seeing oneself as powerless against external factors, rather than as the primary driver of their business success.

However, the hard truth is that you’re only a victim of your own past decisions.

Even if the market shifts or interest rates rise, it’s the choices you make that determine the outcome. 

Did you plan ahead? 

Did you prioritize marketing or tax planning? 

If not, the responsibility lies with YOU.

7-figure earners understand this. 

They don’t waste time pointing fingers. They focus on their next move. 

Every decision, good or bad, can be corrected. 

What matters is owning those choices and making better ones moving forward.

7-Figure Agents Surround Themselves With Other Top Performers

When you decide you want more from your business, you have to stop doing what everyone else is doing. 

You can’t just sit back and be content staying around average agents and expect to make it to 7-figures. 

It’s easy to get stuck in the same mediocre conversations, complaints, and habits.

But the more time you spend around average agents, the harder it will be to pull yourself out of that mentality. 

Instead, you have to break away from the pack. 

7-figure agents know they need to surround themselves with innovators. 

Even if that means looking outside of the real estate industry for inspiration. Who can you connect with who’s pushing boundaries and thinking differently?

The most successful agents understand that innovation won’t come from staying in your comfort zone. 

7-Figure Agents Take Action Before They’re Ready.

You’re never going to feel ready to level up to 7-figures. 

But just remember: There’s always going to be something that holds you back. 

Maybe you’re waiting for more money in the bank or more consistency in your business.

Being ready isn’t a feeling. It’s a decision

You have to start implementing the mindset and actions needed for success, even before you feel prepared. 

It’s not about waiting to reach a certain milestone. 

It’s about creating 7-figure habits and patterns now.

Taking action before you’re ready is what sets the stage for your business to evolve from 6-figures to 7-figures.

Because if you keep waiting until the “perfect moment,” you’ll likely be too late. 

7-Figure Agents Follow A Plan Rather Than Searching For Quick Solutions

As you work to scale your business to 7-figures, it’s easy to be lured by “quick solutions.” 

A common example I see is agents deciding to hire a business partner. 

Feeling overwhelmed by the responsibilities of being a CEO, they think a partner will lighten the load.

But here’s the problem: without clear roles, this often fails. Instead of gaining support, both end up doing the same tasks, which doesn’t push the business forward.

What you really need is to strategically fill the gaps in your team. 

Invest in mentorship to learn how to build out your team in a way that addresses specific needs, allowing you to focus on the high-level work required for 7-figure growth. 

Connect with other high-level entrepreneurs so that being a CEO feels less lonely instead of trying to abdicate your responsibilities to a business partner.

By creating and executing a plan, you’ll prepare your business to handle the demands of scaling without relying on shortcuts or hoping things fall into place.

7-Figure Agents Don’t Subconsciously Block Business

Most 6-figure agents think their biggest problem is leads. 

But ask yourself, if someone dropped 50 new clients on you today, could you service them at the level you want?

Without the right tools, systems, and foundations in place, the answer is probably no. 

You’d end up making rushed hiring and business decisions, leading to burnout.

That’s the key difference between the 6-figure and the 7-figure mindset. 

A 6-figure agent may be constantly focused on finding new leads but lack the foundation to handle them.

Because of that, they’re subconsciously blocking their business from growing. 

Instead of only focusing on lead generation, you have to also be working on your foundations, systems, and team so you can confidently handle the growth you’re aiming for. 

You might think marketing is the problem, but a 7-figure agent recognizes that it’s not the only issue. 

If your business isn’t prepared to deliver, you’ll subconsciously block new income and clients from coming in. 

You’ll keep saying you want more leads, but deep down you know you’re not ready to handle them.

To scale to 7-figures, you need to look at all the parts of your business as a whole, not just chase the revenue more leads can bring.


Making the shift from a 6-figure to a 7-figure real estate business isn’t about working harder.

It’s about radically shifting your mindset and being willing to operate differently.

When you focus on long-term growth, embrace the business side of real estate, and set up a solid foundation, scaling becomes the natural next step. 

At The Listing Lab, we help agents set up the tools and systems they need to scale their business. 

We teach them how to set up an effective marketing foundation, gain a steady stream of high-quality leads, and put systems in place to consistently grow their revenue to 7-figures. 

So, stop letting your limiting beliefs hold you back!

Click here to apply to join The Listings Lab and start your journey to 7-figures and beyond.

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