I’ve said it once and I’ll say it again: one of the most under-leveraged yet high-potential content types for real estate agents is the good ol’ market update post.
When done right, these kinds of posts can skyrocket your credibility as the go-to expert in your niche. They can establish your authority and position you as the only logical choice for your ideal clients.
The problem? Most agents are getting these posts so, so wrong. And in doing so, they’re not just wasting precious time. They’re actively blending into the background noise and becoming instantly forgettable to the very people they’re trying to connect with.
Which is why in this post, I want to share three proven shifts to transform your market reports from generic to game-changing.
Shift #1: Swap Charts and Infographics for Video
Let’s kick things off with some tough love: no one cares about your boring charts and stale infographics anymore. We’ve seen hundreds of variations on the same template, and clients are over it.
The second they see those tired pie charts in their feed, their eyes glaze over and they keep on scrolling.
Harsh but true!
But you know what does stop the scroll? What catches people’s attention in a split second, and makes them actually sit up and take notice?
Video.
It’s far more personal and approachable. When done right, it builds know, like, and trust faster than any fancy chart or graph.
It brands you as the real deal. An expert who isn’t hiding behind stock photos and cookie-cutter posts. Someone willing to hit record and interpret what all these market changes actually mean for buyers and sellers right now.
So press record on those market updates! Infuse them with your personality. Share what no one else is saying about what direction your market is heading in.
You’ll stand out from the crowd.
Shift #2: Analyze, Don’t Just Regurgitate
Now, just hopping on camera and reading stats off a page isn’t going to work wonders either. Too many agents grab last month’s market report straight from their brokerage without an ounce of original commentary.
If you want these updates to convert qualified leads, you’ve got to go deeper. Peel back the surface stats and uncover what they really mean for your niche.
Get granular. If condo prices have seen a slight dip of 10% over the past year, and your target market is urban professionals looking to buy their first condo, this statistic might be particularly relevant for them.
See what I mean? The power is in the specifics. Figure out what one or two stats actually impact your ideal clients then dive deep into those in your market update posts.
Ignore the noise and focus only on what will hit home for the audience you want to serve.
Shift #3: Ditch The Templates And Make it Personal
Here’s another huge error far too many agents make: letting their market update posts look generic by posting overused templates – whether they got them off Canva or bought them off a site like Creative Market or some other marketplace.
Real estate social media post templates are not the answer. Whether you’re searching for market update social media templates or a “just listed, just sold” template, these cookie-cutter graphics fail to build real connection with your ideal clients.
Market updates should not be about quickly picking out a template, plugging in some data, slapping your logo up there, and calling it a day.
Templates aren’t personal. All they do is cause you to blend in with every other single agent.
A lot of agents post and download these templates because they think of social media as something you “just need to post on”. They know they need to be on there, they need to be consistent, but they have zero strategy.
They think of social media as a box to be ticked off, and then they wonder why they’re getting no ROI.
Your social media isn’t just a place to post pretty Canva quotes and generic infographics. It’s your sales funnel. It’s how you help someone go from stranger to client.
That happens through intimate, targeted content that resonates. Not through cold, distant posts that scream “mass-produced.”
So toss away the templates. Get personal. Use your social media to form real connections, and watch as your following becomes a magnet for your ideal clients.
At the end of the day, your social media presence can’t be treated as an afterthought or obligation. It must be nurtured as the living, breathing engine driving your business growth.
That happens through content that truly resonates on a personal level with your ideal clients. Content that positions you not as just another agent, but as their trusted guide for your ideal client’s most important life transition.
If you feel stuck on how to make that shift from generic to magnetic in your social media marketing, I encourage you to download The Listings Lab Method Guide.
You’ll get my step-by-step blueprint to create a marketing machine that brings in consistent, qualified leads so you can break through the 6-figure ceiling.
